Browsing: Tuatara

News
Summer brews or bad news: HPA continues with ‘Not Beersies’
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While there has been a long-held perception that beer increases confidence, wit and the attractiveness of other people (okay, maybe this part is still true), the comforting alcohol blanket has gradually been pulled away over the years to reveal the sobering truth, that too much beer is more likely to make the drinker stumbly, belchy and obnoxious. The Health Promotion Agency and FCB have played on this with the year-old campaign ‘Not Beersies’, which champions the benefits of switching that beer for a water, launching a new ad to coincide with the beer-heavy summer period.

News
The many faces of Tuatara
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Following on from the 2013 redesign of its bottle, Tuatara has once again played around with the aesthetics of its beer-carrying devices—and this time the company has received a helping hand from the vampires behind Kiwi mockumentary Delicious Necks.

News
Owner/Marketer: Carl Vasta, Tuatara
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Beer and reptiles might not have much in common, but Carl Vasta, founder and owner of Tuatara, one of the country’s most successful craft beer brands, has combined these two things to great effect.

News
For the love of paper: Twenty, Tuatara and BNZ
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Paper has had a pretty rough time of it recently, with big printing company closures, publishers haemorrhaging cash and direct mail struggling to get the same amount of attention that other ‘sexier’ channels like online or TV get, despite NZ Post’s recent study into its effectiveness. But advances in printing technology mean there are a number of creative possibilities now available, and a few recent Kiwi examples have caught our eye.

News
Tuatara comes to fans’ rescue with alternative All Blacks strip
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There have been a few savvy campaigns capitalising on the RWC without breaking the rules around sponsorship recently. And there have also been a few campaigns trying to capitalise on the own goals scored by adidas and Telecom. This ‘interactive’ print ad for Tuatara beer by Y&R Wellington cleverly combines the two.