Three to seven seconds… that’s the amount of time a consumer first engages with a product on the shelf, the amount of time a product has to appeal and be chosen by the buyer. As a result, how a product’s packaging looks and feels is a vital part on the path to purchase.
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Three to seven seconds: How to capture your customer’s attention
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Magazines’ hearts continue to beat
Kellie Northwood, CEO, TSA Limited explores the growing strength of magazines not just for the reader but also brands who are wanting to cut-through the noisy digital world.
Partner articles
What you didn’t know about Millennials
Millennials, like no other consumer group, are driving how, when and where they want marketing messages to engage them. Considering their digital habits, it would seem logical for marketers to target this large and demanding group of the population via digital ads. However, recent research is suggesting that this might not be the case. In fact, when Millennials do emerge from their digital black holes, it seems that they are much more likely to engage with marketing presented via more traditional platforms.