Since Legacy launched its first campaign in the United States in 2000, it has contributed to dropping down smoking rates from 23 percent to the historic low of eight percent. However, this isn’t quite enough. The organisation wants to “Finish It,” and is encouraging this generation of teens to be the one that ends teen smoking for good. To do this, the organisation has launched a quirky new campaign that plays on the fact that smoking is actually a major turn off to many teens that inhabit the world of Tinder.
New Zealand’s printed news media seems to be increasingly heading in the tabloid direction. But long before today’s front page spreads of car crashes, boogers in burgers and bi-sexual television presenters that the people so crave, there was the The Truth, a paper that was—and, under its current guise of the Truth Weekender, still is—something of a guilty pleasure in New Zealand. A new book by former staffer Redmer Yska called Truth: The Rise and Fall of the People’s Paper charts its rather intriguing course (check out an extract here) and we’ve got three copies of this gripping media yarn to give away. So come up with your best tabloid style headline about the upcoming royal wedding and you might just be able to fob the book off as a Christmas present once you’ve finished reading it.