
Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.
Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.
For the first time, the Acumen Edelman Trust barometer has been conducted in New Zealand to determine the level of trust Kiwis have in their institutions and it turns out Kiwis are a very discerning and sceptical bunch, with trust levels ranking below our Australian and British counterparts. We also hold more trust in NGOs and businesses than we do in the media or government. And Acumen Republic say the findings in this study present opportunities for businesses to increase profit by lifting trust through doing more for the greater good.
This week from the Media Counsel: Which businesses do Kiwis trust? And why are trust levels so low?