Browsing: Trust Power

Trustpower pushes its multi-utility narrative via an awkward love story

Last year in April, Trustpower’s research team found that many Kiwis didn’t realise that the company offered services beyond energy. To counter this problem and showcase its broadband, phone and gas services to potential customers, the company launched ‘The better together’ campaign, which aimed to highlight the benefits of having a single multi-utility bill. The campaign was initially limited to Auckland, Hamilton and Wellington, but now Trustpower has launched its first nationwide campaign to share its multi-utility story with more Kiwis.