Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.
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News
A sceptical bunch: only one in five New Zealanders trust global brands online
News
In purpose and peers we trust, but in media we don’t, according to first local Edelman Trust Barometer results
For the first time, the Acumen Edelman Trust barometer has been conducted in New Zealand to determine the level of trust Kiwis have in their institutions and it turns out Kiwis are a very discerning and sceptical bunch, with trust levels ranking below our Australian and British counterparts. We also hold more trust in NGOs and businesses than we do in the media or government. And Acumen Republic say the findings in this study present opportunities for businesses to increase profit by lifting trust through doing more for the greater good.
Opinion
Trust fund runs low for Kiwi businesses
This week from the Media Counsel: Which businesses do Kiwis trust? And why are trust levels so low?