News
Battle of the cultural codes: in the face of new competition, FCB promotes the work that has resonated with New Zealanders
FCB is showing it believes in the power of brand building by promoting its work and Cultural Codes in local media.
Browsing: True
News
Southern Cross Health Society wants Kiwis to live their healthiest lives
Southern Cross Health Society is encouraging Kiwis to take a break from the busy and take their lives back in a new brand platform by True and MBM.
News
Southern Cross Travel Insurance gets travellers eager for their next adventure
Southern Cross Travel Insurance is encouraging people to tap into their sense of adventure in a new trans-Tasman campaign by True.
Opinion
Strong cultural currents pervade SXSW 2018: From tech gimmickry to social purpose
True’s head of strategy and planning, Janisa Parag, outlines four cultural currents from SXSW she believes will drive change in our market today.
News
Blood, sweat or tears? ASB and True question how you measure progression
Pinning down progression can be difficult and vague to measure; for some, it’s taking their first mouthful while for others, it’s an excursion to the moon. ASB and True have explored the idea in a new campaign that relaunches the ‘One Step Ahead’ platform.
News
True wins Southern Cross Health Society pitch
Southern Cross Health Society has appointed independent agency True as its new brand and communications agency.
News
ASB gives runners carb-loaded motivation in first campaign via True
True and ASB are looking to carbo-load runners in in the lead up to the ASB Auckland Marathon event on 29 October, with Fasta, a bespoke tagliatelle pasta embossed with supportive messages.
News
Air New Zealand builds on ‘Where to next?’ platform
Gin Wigmore’s rendition of ‘Tomorrow’ from the musical Annie again serves as the backtrack as Air New Zealand builds on its ‘Where to next?’ long-term brand platform.
News
ASB swears in True as its lead brand agency
After weeks of speculation, ASB general manager of marketing Shane Evans has confirmed that he has penned a partnership with True.
News
BMW pitch down to DDB, True and Colenso BBDO
StopPress understands that the BMW/Mini creative pitch, ongoing since August last year, has reached its final stages and is being contested between DDB, True and Colenso BBDO.
News
Ads of the Week: 14 March
A round of applause for Anchor, McKayson New Zealand Women’s Open, Netball New Zealand and Jockey.
News
True launches fancy (but affordable) doghouse brand
The team at True is looking to tap into the $800 million that New Zealanders spend on their dogs every year.
News
Ads of the week: 2 August
Raise a glass to Mercury, Destination Queenstown, Air New Zealand and Temperzone.
News
Air New Zealand takes Rhys Darby and Anna Faris to Hollywood in its latest safety video—UPDATED
Air New Zealand has released its latest inflight safety video via True. This time it’s Hollywood-inspired, featuring Rhys Darby and comedic actor Anna Faris who help demonstrate safety procedures in different movie genre settings.
News
ANZ looks to the stars to connect Kiwis with Olympians
If you were wondering where that bright floodlight was coming from that was beaming up into Auckland’s night sky was last weekend, well look no further. It was merely ANZ, marking the launch of the next phase of its Olympic campaign, which has seen it release a brand new app where users can send Olympians messages through the stars (yes, you heard correctly) as well as another TVC by True promoting the app and creating anticipation for the Rio games, which kick off early next month.
News
ANZ calls on Olympic athletes to ‘dream big’—UPDATED
As excitement for the Rio Olympic Games rises while the games draw nearer, so does advertising and sponsorship activity. ANZ recently launched a new spot, via True, featuring New Zealand Olympians, using its long-standing tagline ‘dream big’.
Features
The contortionists: how indie agencies are filling the gaps
Margins in adland are being squeezed, leaving very little wiggle room. But where some see hopelessness, others see opportunity. And as Fleur Herscott does the indie rounds, she discovers there are a few players flexible enough to slip into the nooks and crannies in this new world.
Movings & Shakings
Movings/Shakings: 7 April
Industry happenings at New Zealand Woman’s Weekly, True, PledgeMe, Casual Fridays and Ad2one.
Features
In your space: True
The advertising industry is renowned for its creative offices. And hot-to-trot independent agency True’s new space in Auckland doesn’t disappoint.
News
Air NZ and True nab January newspaper Ad of the Month Award
Remember on planes when tea was served in porcelain instead of polystyrene? Well, if you don’t, Air New Zealand and True have offered a snapshot by delving into the airline’s past and taking News Works’ Newspaper Ad of the Month award for January with it.
Opinion
Year in Review: Dom Antelme and Ian Sweeney, True
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what True’s creative directors Dom Antelme and Ian Sweeney thought about 2015.
News
Air New Zealand brings the North Pole to New Zealand—and there’s not a sleigh in sight
With more local competition from Jetstar and more international competition from the likes of Qantas and American Airlines, Air New Zealand has been working the local angle pretty hard this year, with a new brand campaign, plenty of All Blacks action, an impressive 75th anniversary effort and a recent focus on its partnership with DoC. And now it’s aiming to top off what’s been a very good year, both in terms of marketing output and financial results, by delivering a bit of Christmas magic.
News
True’s long-form copywriting for Air New Zealand nabs newspaper ad of the month
In this age of instant gratification, less is supposed to be more, but creative agency True contradicted that notion with a verbose ad for Air New Zealand, which won them the Newspaper Ad of the month for November.
News
Where to next? Air NZ launches a long-term brand campaign via True
Air New Zealand has released a new brand campaign, called ‘Where to next?’ with quite a different, more emotive approach from its safety videos, online content and recent TVCs. The airline says this campaign will be around for “several years” and this is merely phase one.
News
TVCs of the week: 19 May
The Kiwi landscape stars this week as Godfrey Hirst, Tourism New Zealand and Air New Zealand take centre stage.
News
TVCs of the week: 12 May
A protracted applause for Tower Insurance, Air New Zealand and Westpac this week.
News
Air New Zealand plays on the emotion of aviation to round out its 75th
Air New Zealand has run the full marketing gamut for its 75th anniversary celebrations, from the Te Papa exhibition (and associated travelling plane nose), quirky inflight experiences, social media giveaways, big discounts and plenty of archival footage put to very good use in its advertising (although, disappointingly, it’s removed its 50 Cent tribute video). Much of that has been quite whimsical, which is in keeping with the brand values. But it’s wrapped all that activity up and tried to hit the audience right in the feels with a 60 second brand ad that shows how the history of the airline is inextricably linked to the history of the nation.
News
All Blacks receive some tastebud torture with Air New Zealand’s lolly gotcha
The Air New Zealand lollies are something of an institution in this country and many a Kiwi kid has had the pleasure of delivering them at the end of a flight. Now it’s planning on adding a new rugby-themed flavour to the roster so it played a bit of an early April Fool’s day prank on a few All Blacks in the form of a taste test.
News
TVCs of the Week: 24 March
Air New Zealand (x2), Westpac, Toyota and William Hill all get giant cheques this week.