It's one of the industry's great ironies: most advertising agencies very rarely take their own medicine and advertise. But FCB is an exception to that rule and it's once again showing it believes in the power of brand-building by showcasing some of the work that its long-standing research into Kiwi Cultural Codes has led to.
Pinning down progression can be difficult and vague to measure; for some, it's taking their first mouthful while for others, it's an excursion to the moon. ASB and True have explored the idea in a new campaign that relaunches the ‘One Step Ahead’ platform.
Air New Zealand has released its latest inflight safety video via True. This time it’s Hollywood-inspired, featuring Rhys Darby and comedic actor Anna Faris who help demonstrate safety procedures in different movie genre settings.