Browsing: TRN

News
APN christens its multimedia beast NZME
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Since taking over as the chief executive of APN New Zealand in May, Jane Hastings has been pulling together the discrete threads that make up the conglomerate in an effort to create a seamless entity that can be used to deliver commercial partners’ messages across all the available media properties. And all new things require a name, so for this reason APN sent out a release this morning saying that its print, radio, digital and e-commerce brands will from now on be unified under the moniker NZME (pronounced ‘en zed me’), which stands for New Zealand Media and Entertainment.

News
Hauraki breakfast team follow in successful stations’ footsteps, APN gets in on the cross-promotion action
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Radio Hauraki has fully embraced its 13th most-listened to breakfast show tag in recent months, with Jeremy Wells’ brilliant ‘Like Mike’ section being born out of a desire to replicate Mike Hosking’s morning success and a new online video series showing the team heeding memos from on high and doing a few things guaranteed to move them up the rankings, such as using t-shirt cannons and adding some sexual tension to the mix. And, as per usual, they’ve done it in slightly unusual, self-deprecating and moderately NSFW fashion.

News
iHeartRadio hits 200,000 subscribers; Mike Lane chats about turning popularity into profitability
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Last week, iHeartRadio broke the 200,000-subscriber threshold and this certainly isn’t bad going given that it was only launched in August 2013. Since hitting the Kiwi market, the online radio platform has been used to stream over 10 million hours of content, and it has proved particularly popular among young listeners, with 38 percent of the audience aged under 25. Given the success of the online listening platform, we decided it was time to pick the brain of Mike Lane, TRN’s head of branding engagement.

News
TRN launches Auckland radio station, extends ZM brand onto TV
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TRN has announced the launch of a new Auckland-based radio station and the extension of the ZM radio brand onto TV in the same week that MediaWorks is set to unveil the Edge TV. We chatted to chief content officer Dean Buchanan about these moves. PLUS: Radio Sport relegated to AM and TRN crashes The Edge TV launch party.

News
Blurred lines: MediaWorks embraces channel agnosticism by merging direct sales teams
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About a week after APN opened the door to cross-channel collaboration across its media properties, MediaWorks announced the conflation of its radio and TV direct sales teams.The unified team will be led by Paul Hancox, who has been appointed to the newly created position of commercial director of MediaWorks Radio and TV. Hancox will also work closely with The Radio Bureau and their agency team, ensuring the Radio agency business is well aligned with its TV and interactive counterparts, led by Nicole Jones and Graeme Underwood, respectively. And while initial speculation suggested that this move came as a knee-jerk reaction to the moves made at APN, the MediaWorks TV director of sales and marketing Liz Fraser countered such claims.

News
APN and TRN open the door to cross-channel collaboration with advertisers
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With last week’s announcement that Jane Hastings would take on the newly created chief executive role, APN centralised control of its offering across its publishing, radio and digital properties. And now, in continuing this trend of cross-channel collaboration, APN has launched an initiative called Collaborative Media Solutions (CMS), which will provide media agnostic advertising services to clients across the available platforms.

News
New Zealand Radio Awards: MediaWorks collects mountain of awards, TRN dominates talkback
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Although radio usually sits in the background while the in vogue content delivery mediums soak up the limelight, the last few weeks have bucked that trend and brought radio to the centre of a varied range of media discussions. And given that radio is currently attracting so much attention, it’s only fitting that the New Zealand Radio Awards last night celebrated the best talent among those who are often heard and rarely seen (although, this is changing). As was the case last year, MediaWorks again led the charge in terms of numbers by picking up a total of 29 gongs throughout the course of the night, followed by TRN with 15 and Radio New Zealand with nine.

News
StopGear: Margaret Hawker
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Although Margaret Hawker has welcomed change in recent months by ending her five-year stint as the head of agency channel and integration at TRN, one thing that remains consistent in her life is an enduring love for her car. Despite its British name, the proportionality, flair and sleek finishing in the design of Hawker’s Triumph GT6 hints at foreign influence, so it comes as little surprise an Italian was involved in the design of the vehicle.

Movings/shakings
There can be only one: Jane Hastings takes on newly created chief executive role at APN—UPDATED
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APN is centralising management of its radio, publishing and digital business interests in New Zealand with the appointment of Jane Hastings in a redefined chief executive officer role. Previously, the Kiwi arm of APN had dual chief executive roles, with Martin Simons being in charge of the publishing and digital side and Hastings holding the reins at TRN. Updated with comments from Hastings.

News
Stepping out of radio’s dark ages: TRN rebrands Classic Hits and incorporates cross-channel content delivery
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At an ad-hoc conference held this morning at Ponsonby Central, TRN announced several significant changes to its offering. The key announcements, delivered via TRN’s chief executive Jane Hastings, chief content officer Dean Buchanan and commercial director Laura Maxwell-Hansen, were presented as part of the overarching ‘Change is Now’ campaign, which will serve to promote all the updates over coming months. In addition to rebranding Classic Hits, TRN has also invested in a multimedia studio and shuffled its staff.

News
Business mixed with pleasure in inter-agency football and basketball comps
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Football fever (and football-related advertising fever) is ramping up as Brazil gets ready to host the World Cup in June. And there was a bit of fancy footwork in New Zealand last week when a selection of Auckland agencies put down their iPhones and laced up for the inaugural CAANZ soccer tournament. Plus: agencies also skive off to play basketball for TRN’s 3 on 3.

News
Owning the airwaves: APN acquires TRN, iHeartRadio and ARN
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APN News & Media Limited today announced in a release that it will acquire full ownership of The Radio Network (TRN) and Australian Radio Network (ARN) from US-based Clear Channel Communications for $246.5 million. This move will give APN 100 percent control of what it claims is the largest network of radio stations across the trans-Tasman region.

Movings/shakings
Movings/Shakings: 6 November
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Russell Browne heads to Brazil, Angela Spain gets some Asia-Pacific props, Veitch subs in for Deaks, Brent Smart moves up the Saatchi chain, 3rd Eye adds twins, Otago University students impress at Australian Planning Idol and Kenexa names New Zealand’s top workplaces.

Movings/shakings
Movings/Shakings: 29 July
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Clemenger businesses on the move in Welly, Bauer looks inside and finds a new advertising director, The Radio Network lures a big radio fish back home, Fairfax hands Lions Festivals baton to Val Morgan, Mark Reekie heads for the islands and Spotify announces new ANZ head of sales.

News
Radio Hauraki brings out the big guns for its ‘intervention’
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Radio Hauraki is in the midst of an existential crisis. And, after rather forthrightly saying it had been pretty shit for the past few years and that it had to kill that station to save it, The Radio Network brand has come out of rehab with a new line-up (Martin Devlin and Laura McGoldrick, Angelina Boyd, Greg Prebble, Matt Heath and The General and Mikey Havoc) and a new campaign at the hands of Saatchi & Saatchi. And, as part of its ‘intervention’, legendary turntablist and Beastie Boys DJ, Mix Master Mike is venturing to New Zealand to celebrate the official relaunch.

News
Substitutes brought on…
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…as the Ogilvy juggernaut keeps rolling, SparkPHD hires an ‘Irish media maven’, The Radio Network’s long-serving chief exec gets set to step down, Fluxx welcomes the co-founder of the Beige Brigade, Naked nabs a new comms planner, International Rescue adds five newbies to the flock, Media Design School tastes glory in Los Angeles, Lily & Louis wins a couple of accounts, ActionActors takes to the stage and Mark Hanson sets up a new kind of PR agency. 

News
Classic Hits gets contemporary with logo revamp
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Over the past 18 months adult contemporary music radio station Classic Hits has been the subject of a significant shake up in terms of its musical, advertising and dj line-up. And with those changes now firmly in place, the station has rounded off its makeover with a new logo that’s actually a significant departure from the green and red logo that’s been in place since 1993.