McDonald’s New Zealand has just launched the ‘Our food, Your Questions’ campaign, which allows members of the public to send in questions on any topics related to the food on the menu. The fast-food juggernaut hopes that this will help to dispel some of the myths related to way its meals are produced.
Browsing: Tribal DDB
You might have noticed that digital is not an ‘other’ anymore. And while a number of the larger agencies have been operating separate digital factions for some time, many of them now appear to be moving digital back to the centre of the agency offering. TBWA\ recently brought Ross Howard in as creative director of Tequila to sit beside executive creative director Andy Blood, Saatchi & Saatchi closed its digital outfit SaatchiDGS this year, and DDB is the latest to head in this digi-direction after merging its direct arm Rapp and its digital arm Tribal DDB, into one, Popeye-esque arm they’re calling Rapp/Tribal.
Further shortlists have been announced for the Design Lions and Cyber Lions categories, with spokesperson and Professor of Listology at Cannes University, Dr Jean Luc Baguette saying the announcement of the contenders has significantly reduced the danger of passers-by being crushed by debris falling from the shortlist mountain. Helping minimise the peril to the general public are Alt Group and Colenso BBDO, both shortlisted for Design Lions. Colenso was shortlisted twice in the Cyber Category, with TBWA\Tequila\Digital\Shift and Tribal DDB receiving single nods.