Browsing: Trial by Timeline
On 9 May, about three weeks after the finalists were first announced, the One Show awards were handed out, and the results were somewhat underwhelming for the Kiwi agencies originally shortlisted. Of the 18 awards that the Kiwi contingent could’ve won, only four resulted in silverware, with Clemenger BBDO, Colenso BBDO/Proximity and Shine picking up gongs.
There have been some impressive campaigns harnessing social data in recent years, with Intel’s Museum of Me and Me the Musical coming to mind. Now Colenso BBDO is putting that information to good use for Amnesty International with Trial by Timeline, a Facebook application that shows users what some comments or behaviours might have cost them if they lived in different, less tolerant countries.