It’s about time we faced up to reality. We have a burgeoning digital signage industry in Australia and New Zealand that’s set to become part of a $2 billion global industry, but there are a great many confused brands and retailers. Recent Trans-Tasman research conducted by n.gage has uncovered 71 percent of brands and retailers are willing to look at digital signage models if they can understand the return on investment. However, a staggering 86 percent felt trans Tasman digital signage companies, on the whole, were not addressing digital signage from a holistic business viewpoint. So just how do we help these brands and retailers assess the role of digital signage at retail?