Recently, Beck’s and Shine launched a series of playable posters for New Zealand Music Month, following on from its playable bottles last year. If only Beck’s sponsored New Zealand Wood Month, because then it could take some inspiration from Bartholomäus Traubeck, who modified a record player to play slices of wood and released a ten-track album called Years.
In 2009, when Alex Gledhill co-founded Quina Fina tonic water, he wanted to create a traditional variation of tonic water that contained the bark of cinchona. However, after following his research to the Ecuadorian province of Loja – the natural habitat of cinchona – he discovered that the tree was on the brink of extinction due to deforestation caused by the high demand for the antimalarial properties found in the bark. Rather than just accepting this problem, Gledhill decided to do something about it.