With Contiki blowing out 55 candles this year, we take a look back at some of its old ads and how its advertising has evolved.
Social media stars and influencers are becoming an increasingly popular way for brands to reach an audience. And while their power to reach and engage an audience has only become apparent in recent, 54-year-old Contiki built its brand with influencers. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.
Whether it’s booking flights, deciding where to stay or finding your way when you’re on holiday, the internet era has turned the travel industry on its head. Jessy Edwards looks at how some of the traditional businesses like Destinations, For the Love of Travel and House of Travel are transitioning and how new businesses are profiting.