APN New Zealand is shutting up shop at Sella, incorporating the auction site â and Trade Me’s last significant rival â into its classified services for the NZ Herald and other mastheads.
Auction giant Trade Me says more than a third of its visitors use the site on a mobile device, almost double what it was this time last year.
Panasonic and Trade Me have teamed up to take advantage of televisions becoming more and more computer-like, with the launch of the Trade Me app for Panasonic Smart Viera TVs.
From 1 April 2012 APN Online’s adhub will solely represent Interest.co.nz â NZâs premium source of financial information. The website is one of New Zealandâs biggest online publishing successes, with many of its video presenters and journalists, like the esteemed Bernard Hickey, now key commentators on everything financial, from mortgage rates to personal finance. The site has a solid stable of advertisers and an ever-increasing, loyal fan-base. Interest.co.nz has been represented by the Trade Me advertising team since 1 May 2009.
Some companies just seem to have unending revenue streams. And as Trade Me stretches its tentacles into the services area and starts competing with Yellow and Google (for the full round-up, scroll down to near the bottom of this story), it’s also finding a bit of a niche as an online display advertising team for other websites, the latest of which is metservice.com.
Air New Zealandâs daily deals website grabaseat.co.nz has appointed Trade Meâs advertising sales team to manage its existing advertising placement programme from 1 August, making it the second external website along with interest.co.nz to have its advertising exclusively sold by the Trade Me team.
In this installment of Michael Carney’s Marketing Week: Trade Me gets with the daily deals programme iAds steam ahead in the US The BBC begins what might be a new paradigm for paid content online Social media reaches the tipping point RIP, Independent What will this year’s most popular sales and lead generation strategies be? Get your names in the hat for the third Social Media Marketing eCourse. And there’s even a new option available for the ‘time-poor’.
Michael Gregg, chair of the Interactive Advertising Bureau (IAB) and advertising director at Trade Me, will be stepping down from both roles in August, swapping acronyms and tech-speak for boating, skiing, fly fishing, the collection of delicious fruits of the sea, the removal of old man’s beard and the long overdue doing up of his bach in Havelock in the Marlborough Sounds.