Browsing: Trade Me
Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
Scams are getting increasingly sophisticated, which is why Trade Me’s latest video—starring the company’s own staffers—is looking to get people clued up on the perils of purchasing online.
Trade Me has launched a new brand campaign called ‘Life Lives Here’ via DDB, opting for a more emotive approach to connect with Kiwis.
Around 17 years after it all began, Trade Me is on track to reach its one billionth listing in early December. And the online trading company plans to celebrate this milestone by through a range of activations over the next few weeks.
To keep the wheels at Trade turning 24 hours a day isn’t easy. It takes approximately 500 staff members across a range of disciplines to make sure that late-night browsers, whose minds are riding a wave of pinot, are able to click the ‘buy now’ button when they encounter some completely unnecessary—but undeniably awesome—bronze fighting rooster statuettes*. So, for its new staff recruitment video, Trade Me takes viewers on a tour through the business, showcasing the various roles that potential employees could take on by joining the company.
For the first time Stuff.co.nz has overtaken Trade Me in audience numbers, reaching a new record of 1,849,000 further increasing its audience over rival news sites like NZHerald and Yahoo. The news comes off the back of recent changes in Fairfax’s editorial strategy which has seen roles disestablished and reshuffled as well as a clear overall drive to towards the digital.
Much like our taste in shoes, haircuts and dairy lollies, our understanding of constitutes the ideal home is very much a matter of personal preference. And although rising house prices has made it quite difficult for homebuyers to afford that perfect abode, Trade Me Property has over the last ten years connected various Kiwis with their dream homes—and, as it turns out, Kiwi tastes can at times be weird and wonderful. So, in celebration of its tenth anniversary, Trade Me Property has launched a digital campaign that showcases six of the most memorable houses that have been sold via site over the last decade.
Buying of ad inventory has traditionally been an esoteric art typified by Excel spreadsheets, PowerPoint presentations, and a continuous stream of back and forth communications. This approach created various touch points that collectively sapped the resources of media companies and slowed down the entire process. However, the emergence of programmatic buying has over the last few years expedited the process by centralising communications through innovative software solutions. One of the companies that has successfully provided such services across the Australasian market over the last few years is Adslot, but the company’s business director Stacey Perillo believes that programmatic buying in the digital space has not been quite as effective as it could’ve been. So, in an effort to streamline the process, the company has made some key changes to its offering.
On Monday, APN Media launched TrueCommercial, a digital hub dedicated to commercial property and ‘businesses for sale’ listings. For the most part, the initiative serves as an online extension of the Herald’s Commercial Property section, which has until now been published twice a week. The section, which according to Nielsen has a readership of approximately 138,000 Kiwis, will now also be rebranded TrueCommercial from 6 August to give the offering uniformity across the print and digital channels. But how does it differ from the services already offered by Trade Me and RealEstate.co.nz. Updated with additional comments from TrueCommercial brand manager Maria Zolezzi.
Trade Me is touting the transformation of its clothing category into a more fully fledged e-commerce experience as an opportunity for Kiwi retailers to go omni-channel. The company began the process of transformation late last year to allow greater customisation and recommendation and to target big labels users couldn’t find on the site.
Trade Me-owned site Holiday Houses is moving with the shift to mobile, getting a new version that caters for changing traffic trends. Visits to the site from tablets have jumped 75 percent since this time last year while smartphone visits have more than doubled in that time.
If you don’t mind giving your colleagues the appearance you have an awkward tic, Trade Me’s new way browse and bid by blink is just the ticket. Of course, the beta release date of 1 April could be a coincidence, we’ll let you decide about that – and what could be veteran broadcaster Geoff Robinson’s next move, internet radio morphing into the world of the fax machine, Gmail takes the wraps of shelfies and other hijinks.
Two years after first launching its ‘purer invironment’ spot, HRV has once again collaborated with Y&R NZ to launch an extension of the campaign, which will see the home improvement company take on an old, damp and mouldy home. The HRV Pure Invironment Project, which aims to show that it’s possible for any home—irrespective of its age—to have an invironment as comfortable as the one depicted in the original TVC, will result in the renovation of a 110-year-old villa over the next month.
Powershop wins the prize for best use of the doge meme on Trade Me with an ad that’s drawing the eyeballs. Hunting a Ruby on Rails developer, the ad secured 22,000 views in a day, well over the average 200 views the company’s job ads normally get.
Trade Me has won the October Colmar Brunton Ad Impact Award for its New or Used campaign, which it says highlighted the range of new products available while staying true to the “Kiwi tone” of its brand. And it seems the bike seat, burdened in the TVC by a large naked man, attracted the most curiosity.
Want to pimp your office with a new mascot? How about this moa, once an exhibition prop at Auckland Museum that’s now surplus to requirements?
Canterbury development shop Mogeo – run by a trio that came together shortly after the February 2011 quake – has followed in Ikea’s footsteps with an app similar to one recently released by the European giant to help furniture buyers.
Trade Me kicked off back in 1999 when Sam Morgan saw an unmet need for an online marketplace selling used goods. That’s largely still how consumers see it. But around 40 percent of its listings are new goods, so it is aiming to draw attention to that aspect of its business in the lead up to Christmas with a campaign via Whybin\TBWA featuring naked fat men, well-coiffed dogs and apparent rectal probes.
St Matthew in the City is a church renowned for its controversial advertising and none have been as notorious as its gay Jesus billboard put up for Christmas last year. Now you too can own this piece of gay rights memorabilia / affront to religion (depending on your position, of course).