Browsing: Tracey Fox

Year in Review: Tracey Fox, NZME

In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Tracey Fox, who moved from group general manager of marketing at The Radio Network to executive creative director at NZME, thought about 2014.

TRN looks inside, set to outsource work to TBWA\ on an ‘as -needed’ basis

Whybin\TBWA has been the The Radio Network’s (TRN) agency partner for a number of years, but Saatchi & Saatchi was chosen ahead of it to rebrand Radio Hauraki last year. And while Whybin\TBWA\ worked on a campaign for its flagship brand Newstalk ZB recently and is still thought to be the agency of record, some big changes in TRN’s management team and a commitment to increase its in-house capability through agency Carbon and reduce agency fees means there might not be quite as much work ahead.