On 4 February, thousands of TPPA (Trans Pacific Partnership Agreement) protestors filed onto Auckland’s city streets carrying signs, chanting and blocking off access to motorway access points to mark their objection to the agreement as our government was putting pen to paper. And among all the chaos were the nation's media outlets, all competing to get the best coverage of the event and live-streaming it directly to thousands of online viewers. Here’s a rundown of how the media used live-streaming to create a more immersive experience for viewers, and a look at what the dangers are of live-streaming events like these.
Marketing, advertising & media intelligence
articles tagged 'TPPA'
In light of the TPPA signing yesterday, Hotwire NZ's Hamish Anderson looks at the huge influence brands can yield when they put their weight behind a cause and how corporates can bridge the gap between 'greed' and 'need'.