ANZ, Pak’nSave and Toyota have released ads to support the Kiwis at the 2018 Goldcoast Commonwealth Games.
Saatchi & Saatchi is working with Toyota to bring to life the ‘Drive Happy Project’ with a collection of animated monsters.
Toyota’s latest campaign bandies its campaign slogan around of ‘New Zealand’s favourite car brand for 30 years’, so what does it mean, ‘favourite car brand’, and on what basis can it make the claim?
Toyota and Saatchi & Saatchi have taken a look at what can go wrong when two things are alike in a campaign to promote its genuine parts.
In the wake of Emirates Team New Zealand’s victory over Oracle Team USA, we take a look at the brand activity supporting the team on its way to the America’s Cup.
Earlier this month, Toyota and Saatchi & Saatchi introduced Billie and her grandad whose playful relationship was set to give the enduring ‘Believe’ brand platform a new look. We revisit the pair to see what they’ve been up to since they pondered a robotic future world.
Toyota and Saatchi & Saatchi have taken a look into the future to see how far humans and technology have come—but it’s not far enough according to the featured grandad.
It’s been over a decade since New Zealanders have ventured into the the Toyota Signature Class plant in Thames, but this week Saatchi & Saatchi is catching up with the workers for the next installment of the cars’ journey.
Toyota and the Department of Conservation launched a campaign this week via Saatchi & Saatchi to get Kiwi kids away from their iPads and out into the wilderness to not only find joy in nature, but to get kids caring and thinking about the environment from a young age.
In 2014, the Ford Ranger outsold the Toyota Hilux, ending the Japanese car brand’s 32-year run as the top-selling ute in New Zealand. And Ford has now gone on to show this wasn’t just a fluke by retaining its position at the top of the ute pile in 2015 and also outselling the Corolla.
Toyota believes in young drivers as it uses TVC to promote its support for teenagers hoping to head to Monaco.
Saatchi & Saatchi has unveiled the latest Toyota Hilux campaign featuring a cast of poetic animals that can’t help but be drawn to the Hilux, even if it results in them ending up on the dinner plate. And yes, the spot is as mad as the premise sounds.
Earlier this year, Toyota and Saatchi & Saatchi enlisted the services of comedian Dai Henwood to star in an entertaining campaign for its Genuine Parts business that played on the Japanese brand’s high levels of trust—and on the fear we all have of being ripped off by automotive cowboys. In the clips, Henwood did an Eddie Murphy/Martin Lawrence and played a dodgy-yet-loaded business owner Frank, a boganic secretary Sherl and a salty tow truck driver Trev. And now he’s back for another round where he again shows his acting versatility by adding an uptight businessman, a disinterested student and even a mum and her beautiful baby to his repertoire.
In two days it will be the 30th anniversary of Marty and Doc’s journey from the 1980’s to 2015. And to celebrate Pepsi is releasing a limited run of Pepsi Perfect, the futuristic looking Pepsi bottle in the second instalment of the Back to the Future films, while Toyota has released a car based on the fuel cell technology of the DeLorean.
Toyota has been crowned the title of New Zealand’s most reputable company, rising after nabbing second place last year to take line honours in this year’s New Zealand Corporate Reputation Index through AMR and the Reputation Institute. Air New Zealand also rated highly coming in as runner up while Vodafone lost esteem in the eyes of the public, dropping eight places in the index this year.
The Hauraki Breakfast jesters Matt Heath and Jeremy Wells have finally completed their project to create a regal port-a-loo. This morning, the pair released the final of three videos, showcasing the glorious final product.
Mitsubishi and Clemenger BBDO have had a fairly good run on the advertising front, with the retro campaign for the Mirage and the humorous take on hybrid technology to launch the MPEH Outlander standing out. Now it’s released an ad promoting the just released Triton ute that talks up its reliability with the tagline ‘You can bet on it’.
Toyota’s busy period of marketing has continued with the launch of a new campaign via Saatchi & Saatchi that features a pair of possums—named Steve-O and Dave-O—discussing the high likelihood of being run over by a Toyota on account of “one in four” vehicles on Kiwi roads having been manufactured by the Japanese car company.