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Commonwealth Games 2018: how advertisers are using serious stories and humour to build support for athletes
ANZ, Pak’nSave and Toyota have released ads to support the Kiwis at the 2018 Goldcoast Commonwealth Games.
Browsing: Toyota
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The Compendium: 6 April
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
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Toyota launches ‘Drive Happy Project’ to redefine new car buying experience
Saatchi & Saatchi is working with Toyota to bring to life the ‘Drive Happy Project’ with a collection of animated monsters.
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Ads of the week: 3 April
Pansonic, Toyota and Wellington’s Regional Economic Development Agency show us how it’s done.
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Toyota Netherlands showcase Dutch Olympians
Toyota Netherlands features Dutch Winter Olympian, Ireen Wust, a long track all-round speed skater, to inspire in its latest campaign.
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Toyota: New Zealand’s favourite car brand for 30 years, or is it?—UPDATED
Toyota’s latest campaign bandies its campaign slogan around of ‘New Zealand’s favourite car brand for 30 years’, so what does it mean, ‘favourite car brand’, and on what basis can it make the claim?
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Tante or tente? Toyota explores the danger in similarities
Toyota and Saatchi & Saatchi have taken a look at what can go wrong when two things are alike in a campaign to promote its genuine parts.
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The brand support keeping Emirates Team New Zealand afloat—UPDATED
In the wake of Emirates Team New Zealand’s victory over Oracle Team USA, we take a look at the brand activity supporting the team on its way to the America’s Cup.
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Toyota’s Billie and grandad continue the banter and Believe campaign
Earlier this month, Toyota and Saatchi & Saatchi introduced Billie and her grandad whose playful relationship was set to give the enduring ‘Believe’ brand platform a new look. We revisit the pair to see what they’ve been up to since they pondered a robotic future world.