Browsing: Toyota

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Dai Henwood reprises his dodgy towie role—and adds a few new characters—as Toyota tries to stop drivers making bad parts decisions
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Earlier this year, Toyota and Saatchi & Saatchi enlisted the services of comedian Dai Henwood to star in an entertaining campaign for its Genuine Parts business that played on the Japanese brand’s high levels of trust—and on the fear we all have of being ripped off by automotive cowboys. In the clips, Henwood did an Eddie Murphy/Martin Lawrence and played a dodgy-yet-loaded business owner Frank, a boganic secretary Sherl and a salty tow truck driver Trev. And now he’s back for another round where he again shows his acting versatility by adding an uptight businessman, a disinterested student and even a mum and her beautiful baby to his repertoire.

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When the future finally arrives
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In two days it will be the 30th anniversary of Marty and Doc’s journey from the 1980’s to 2015. And to celebrate Pepsi is releasing a limited run of Pepsi Perfect, the futuristic looking Pepsi bottle in the second instalment of the Back to the Future films, while Toyota has released a car based on the fuel cell technology of the DeLorean.

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Toyota claims most reputable company as Vodafone’s rank slides
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Toyota has been crowned the title of New Zealand’s most reputable company, rising after nabbing second place last year to take line honours in this year’s New Zealand Corporate Reputation Index through AMR and the Reputation Institute. Air New Zealand also rated highly coming in as runner up while Vodafone lost esteem in the eyes of the public, dropping eight places in the index this year.

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Crap in the tank
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While some car brands have attempted to get cars running on water, Toyota has taken a different approach, proving to the public that it has a car that quite literally runs on bullshit.

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