As a long standing sponsor of Emirates Team New Zealand, Toyota is attempting to drum up some extra support for the team from Bermuda, the host country of the event, in a new campaign via Saatchi & Saatchi.
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Toyota New Zealand has teamed up with Saatchi & Saatchi for its latest Camry campaign, which is aimed at the ‘executives of life’. And, in terms of being so chock-a-block full of Kiwi patriotism it makes your teeth hurt, it’s right up there with Air New Zealand, Telecom, the BNZ, and, more recently, Mercury Energy. Of course, it was always going to be tough ask following up the Hilux’s ‘tougher than you can imagine’ campaign, but–hang on to your steak and cheese mate.