There is perhaps no greater force in the online world than cat videos. Wired recently delved into what it called the online cat-industrial complex, ad agency John St spoofed the feline fascination brilliantly with the world’s first cat advertising agency, and a recent cat video film festival in the US drew 10,000 people (it was won by Henri 2: paw de deux). Now Orcon is embracing the zeitgeist with a new campaign starring animated cats Daisy and Gav.
The ‘new Telecom’ carries with it a fair bit of baggage, some of it well-deserved and based on its legacy, some of it based on misperceptions and a general lack of understanding about the oft-confusing telco realm. And in an effort to address some of those issues, Telecom has taken the fairly brave step of opening itself up to the masses and launching a new website called www.whytelecom.co.co.nz that’s part PR campaign, part customer service innovation and part public service announcement. And, in quintessential Telecom fashion, it’s gone heavy on the animals.
‘Tis peak season for academic institutions to try and convince prospective students to sign on the dotted line. Unitec has looked to the city with its new, very urban campaign, The University of Canterbury has looked to the future with Designworks, Lincoln has looked to the land and most of the other academic institutions are active as well. And now AUT University is joining in the fun, with a new brand campaign by Consortium that showcases the work of six researchers who are “helping define the future of our changing world”.
The profitability of Big Pharma’s brands can collapse suddenly when patents expire and generic ‘knock offs’ flood the market. When this happens, the accepted norm is for up to 90 percent of an originator brand’s volume and share to be lost almost overnight and it’s an issue the industry hasn’t yet been able to resolve, so, typically, blockbuster compounds and their brands are simply written off or retired. But the local Pfizer branch wasn’t going to take the early patent expiry of Viagra in New Zealand lying down, so to speak, so it took the very unusual step of launching its own generic brand called Avigra and trying to migrate consumers to the cheaper, Pfizer-made alternative. And now, after a pun-laden press campaign and a bit of TV masthead activity, it’s stiffened its resolve by creating a new TVC.
Billy McQueen goes back to the brush, ZenithOptimedia launches its new global positioning, Duncan Garner heads to RadioLive, Crossmark gets its teeth into Cadbury, two new toys for Toybox, Phantom welcomes ‘Queen of the Flyers’, Pluk closes in on 50,000 users and Ideas Shop makes it a double.
Women have the ability to create fantasy, desire, life and mayhem. Some more so than others. And Publicis Mojo celebrated this power in its latest campaign for Glassons. The 60 second online film and 45 second TVC features women (one of whom some of you might remember from NZ’s Next Top Model) wearing Glassons outfits in a fantasy world of their own creation and it was shot in Auckland by Derek Henderson of Curious Ltd, and set to the Donovan track ‘Season of the witch’.
Labour’s political big wigs gathered together yesterday to fire the first election salvo and spell out the party’s intention to impose a capital gains tax if it wins power in November. And the campaign, which is being led by Image Centre Group and String Theory, hopes to persuade Kiwis to vote for the reds by playing on the ideas of fairness and ownership of the future.