Browsing: tourism

Opinion
NZ up to third in country brands survey; Queensland ridiculed for excessive music-related cheese
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It must be written into our neighbouring country’s constitution that all television commercials promoting the region must include some kind of extremely cheesy musical element. The all singing, all dancing ‘There’s Nothing Like Australia’ epic by DDB was touch and go, but it’s Queensland, the same province that brought the world the amazing, multi-award-winning ‘Best Job in the World’ campaign, that really deserves to be taken to task, because it is responsible for two of the biggest toe curlers in recent memory. 

News
Tourism sector sees more $$$ symbols
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With Tourism New Zealand’s campaigns to China, Japan, Australia, the UK, USA and Germany now firmly unleashed, comes good news for New Zealand’s tourism market, with fresh figures from the Tourism Satellite Account: 2010 showing spending by international tourists in New Zealand increased 1.6 percent ($149 million …

News
Summer lovin’ tourists in TNZ’s digital marketing sights
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As the well-known Queenstown saying goes: “It’s tourist season, but, sadly, you can’t shoot them”. And to try and further increase visitors over the upcoming summer boom time, Tourism New Zealand has launched a fresh marketing offensive in China and expanded its digital campaigns in Japan, USA, Canada, UK and Germany, all of which signify a marked change of strategy following the addition of digital specialists Amnesia Razorfish to its agency roster.

News
Canterbury brings out the big guns to ramp up Aussie visitors
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Dunedin’s well-received new campaign tapped into its local networks to try and discover some of the region’s quirks and secrets. And Christchurch and Canterbury Tourism has taken a similar approach for its new tourism push, although instead of crowd-sourcing ideas from the hoi polloi, it’s using “global TV star” and proud Cantabrian Phil Keoghan as its ambassador.

News
I am the new Dunedin
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Regional branding efforts and their associated tourism pushes often have a whiff of desperation about them. But there seems to have been a coming of age in New Zealand recently, with some solid and distinctly uncringeworthy new marketing initiatives from Wellington, Christchurch and, most recently, Dunedin, which has just launched its new brand with an outdoor and online campaign.

Opinion
Five top online marketing tips to help you climb the search ladder
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With more and more visitors to New Zealand researching online—and with the Rugby World Cup just around the corner—there is a big opportunity for increased business across a range of different sectors. So how do you move up the search chain and tap into that demand? First Rate’s Grant Osbourne offers a few digital tips for tourist operators and, by extension, other small business owners and marketers who are hoping to enhance their online presence.

News
New Aussie tourism TVC waltzes, sings Matilda
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There are a few things we simply can’t abide here at StopPress: intolerance for other nations, the Dutch and using the power of song to express your emotions. So, you can imagine our horror when we laid eyes and ears on the new TVC for Australia’s new tourism push, ‘There’s Nothing Like Australia’.

News
100% pure paper used for new tourism industry mag
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Tangible Media has announced the launch of TO, the official magazine of the Tourism Industry Association New Zealand (TIA). The quarterly publication will be sent directly to TIA’s 1,500-plus member tourism operators and to major stakeholders in the industry.

News
Wellington and the tapestry of life
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Why we like it: As Mother always said, put some animated needlework in your ads (or your songs) and you’re bound to win the TVC of the week prize on StopPress. And the artisanship on display in this quirky, handmade and awfully time-consuming little number that was …

News
Prince William’s trip used as excuse to show old Kiwi tourism ads
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As Bonnie Prince Willy jaunts around New Zealand on his regal tour with around 60 foreign journalists capturing his every forced smile and hoping he’ll spill tomato sauce on his suit at the upcoming governmental barbecue, much has been written about the value to ‘brand New Zealand’ in terms of the positive exposure his jet-lag infused trip will generate.

News
Tourism gets injection (of marketing cash)
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Tourism, like most sectors, has had a tough 2009 (although Kevin Rudd’s New Zealand ski season stimulus package certainly seemed to soften the blow).

With the world supposedly heading to hell in an economic handcart, it was inevitable that fewer international guests would grace our distant foreign shores. But …

News
Paeroa tourism gets a plug
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The ‘world famous in New Zealand’ brand has gone global with a website, blog and webisodes to promote the new Paeroa Department of Tourism, tourismpaeroa.co.nz.

It’s all a bit of tongue in cheek created by Ogilvy for L&P. The spots feature Maurice Morrison, self-appointed …

News
Tourism NZ appoints Kevin Bowler as CEO
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Tourism New Zealand Chairman Greg Muir announced today the appointment of Kevin Bowler as its new CEO.

Mr Bowler has extensive marketing and business leadership experience spanning fast moving consumer goods, technology and media brands in New Zealand and overseas.

He is currently CEO for start-up Yahoo!Xtra, a JV …

News
Prime opportunity to reach market in India
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Want to reach 600,000+ business readers in India? Adage Business & Media Services is giving you the chance to be a part of a supplement called ‘KiwiLand’ to be distributed with the Economic Times, India’s largest-selling English business daily with editions in Mumbai, Delhi and Bangalore.

The 24-page booklet …

News
100% Pure goes to China
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Fresh from its success in dragging Aussies across the ditch to ski, soak and spend,  Tourism New Zealand has just launched a new 100% Pure campaign in China.

The brand got a first outing there in 2008, with “astonishing results”, according to TNZ.

The new campaign commenced on September 7 …

News
NZ most popular long-haul destination
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The English and the Aussies just love Godzone. Doomsayers may wax on about the recession, but tourism in NZ has been given a boost thanks to two recent findings.

UK glossy Conde Nast Traveller ranked NZ as the second best destination in the world, after Italy. Turkey was third and …

News
Australia up for grabs
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The Australian Government has earmarked AU$20m to relaunch Australia’s brand image. A public tender is open for the next two weeks for creative agencies to wow Rudd and his cronies. The brief is to sell Australia to the world and encourage investment and education opportunities there. The campaign …