For many years, one of the primary tourism marketing strategies has been to pay for high-profile humans to come visit. Generally, that’s been in the form of travel writers. But as social media democratises publishing and individuals gain huge audiences through various social channels, that’s changing quickly. Tourism New Zealand has been embracing this for a while now (as has Contiki, which recently announced local YouTube star Jamie Curry would join its fourth roadtrip) and Tourism Wanaka got in on the act recently with its first official #instameet last weekend.
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Tourism Wanaka embraces the power of social media with #Instameet