Captivating in-flight safety videos aren't just a Kiwi thing anymore as Qantas and Tourism Australia team up with everyday Australians for their own take on the concept.
Marketing, advertising & media intelligence
Tourism Australia has announced that it wishes to procure the services of suitably qualified companies to provide public relations services to support Tourism Australia’s marketing activities in a range of countries.
While editorial and sales have long been uneasy bedfellows in the world of newspapers, they've been forced to get a bit cosier in recent years. That's exactly what APN and Tourism Australia did for the 'Explore Your Australian Passions' campaign and the content-led initiative caught the eye of the judges at the International News Media Association Awards (INMA), winning first place in the 'Best Marketing Solution for an Advertising Client' category.
Four well-known New Zealanders—Judy Bailey, Colin Mathura-Jeffree, Jon Bridges and Michael Van de Elzen—are packing their bags and indulging their passions in Australia as part of Tourism Australia’s new content marketing campaign with APN.
Tourism Australia has released a list of 100 'must-do' activities to mark Australia Day in New Zealand, in a bid to get Kiwis enthused about crossing the Tasman on their next holiday.
... as Countdown's marketing doyenne departs for the Aussie mothership, MediaWorks looks inside to fill the sales manager role in its integration department, DNA's Aaron Carson changes tack, Miranda Gregg says goodbye to AJ Park, bcg2 welcomes a New York import, ecostore’s not-for-profit arm Fairground Foundation appoints its first employee, Tourism Australia finds a New Zealand marketing manager, Lily & Louis joins Kim Kardashian after winning the local Skechers business, and online/social media agency VeNa appoints a New Zealand country manager.