articles tagged 'Tourism Australia'

An Aussie's take on the in-flight safety video

  • PopPress
  • January 31, 2017
  • StopPress Team
An Aussie's take on the in-flight safety video

Captivating in-flight safety videos aren't just a Kiwi thing anymore as Qantas and Tourism Australia team up with everyday Australians for their own take on the concept.

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APN strokes its INMA trophies lovingly

  • Media
  • May 16, 2014
  • StopPress Team
APN strokes its INMA trophies lovingly

While editorial and sales have long been uneasy bedfellows in the world of newspapers, they've been forced to get a bit cosier in recent years. That's exactly what APN and Tourism Australia did for the 'Explore Your Australian Passions' campaign and the content-led initiative caught the eye of the judges at the International News Media Association Awards (INMA), winning first place in the 'Best Marketing Solution for an Advertising Client' category.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

APN wins Tourism Australia business off Fairfax, chooses four well-known Kiwis as Aussie advocates

  • Media
  • August 13, 2013
  • StopPress Team
APN wins Tourism Australia business off Fairfax, chooses four well-known Kiwis as Aussie advocates

Four well-known New Zealanders—Judy Bailey, Colin Mathura-Jeffree, Jon Bridges and Michael Van de Elzen—are packing their bags and indulging their passions in Australia as part of Tourism Australia’s new content marketing campaign with APN.

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Tourism Australia lures Kiwis with 100 must-dos

  • Advertising
  • January 30, 2012
  • StopPress Team
Tourism Australia lures Kiwis with 100 must-dos

Tourism Australia has released a list of 100 'must-do' activities to mark Australia Day in New Zealand, in a bid to get Kiwis enthused about crossing the Tasman on their next holiday.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Staff slip into something more comfortable...

  • Advertising
  • August 1, 2011
  • StopPress Team
Staff slip into something more comfortable...

... as Countdown's marketing doyenne departs for the Aussie mothership, MediaWorks looks inside to fill the sales manager role in its integration department, DNA's Aaron Carson changes tack, Miranda Gregg says goodbye to AJ Park, bcg2 welcomes a New York import, ecostore’s not-for-profit arm Fairground Foundation appoints its first employee, Tourism Australia finds a New Zealand marketing manager, Lily & Louis joins Kim Kardashian after winning the local Skechers business, and online/social media agency VeNa appoints a New Zealand country manager. 

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