articles tagged 'tourism'

Tourism Ticker, the tourism industry's latest source for news

  • Media
  • April 21, 2017
  • Jihee Junn
Tourism Ticker, the tourism industry's latest source for news

It’s a multi-billion-dollar industry attracting millions of backpackers, campers and coach tours every year, as well as employing thousands of New Zealanders to service it. So it’s a mystery as to why tourism doesn’t get the specialist news coverage it warrants. Luckily, two journalists are on the task with the launch of Tourism Ticker, a digital news site for New Zealand’s flourishing tourism industry.

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Destination Queenstown counts down to Spring

  • Advertising
  • July 27, 2016
  • StopPress Team
Destination Queenstown counts down to Spring

Destination Queenstown is counting down to spring in its new campaign, which encourages Australians to make the trip across the ditch by showing off the town's views and activities in an interactive campaign.

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Air NZ tells the story of an ice cream truck reaching new heights to lure Aussies over the ditch

  • Advertising
  • June 8, 2016
  • StopPress Team
Air NZ tells the story of an ice cream truck reaching new heights to lure Aussies over the ditch

'Meanwhile in... New Zealand', Kiwi kids are enjoying winter ice cream up Mt Hutt according to Air New Zealand's latest installment of its long running campaign, which is an effort to encourage Australians to take advantage of daily flights to Christchurch.

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Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Destination Queenstown uses pretty imagery and the promise of revitalisation to lure autumn visitors

  • Advertising
  • April 6, 2016
  • Holly Bagge
 Destination Queenstown uses pretty imagery and the promise of revitalisation to lure autumn visitors

Queenstown has long been considered the jewel in New Zealand’s tourism crown. Famous for its epic mountains, sparkling lake, winter sports and bountiful vineyards. Destination Queenstown has just launched its latest campaign, highlighting that the southern town is just as (if not more) beautiful in autumn through an image-heavy parallax created by Time Zone One, print and outdoor advertising via Queenstown agency Feast.

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Positively Wellington Tourism campaign shows Aussie entrepreneurs inspired by the capital

  • Advertising
  • November 18, 2015
  • StopPress Team
Positively Wellington Tourism campaign shows Aussie entrepreneurs inspired by the capital

Wellington Tourism is trying to catch the attention of Australians in Sydney and Melbourne through a new online campaign that features several well-known Aussie business people experiencing what the capital city has to offer. Developed in partnership by Tourism New Zealand, Positively Wellington Tourism (PWT) and Destination Marlborough, the three-part 'Inspired by Wellington' campaign, which was executed by Whybin\TBWA Sydney, is currently being rolled out via the Wellington Tourism website.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

'Unmistakably from this place': as the fantasy ends, Tourism New Zealand launches next iteration of 100% Pure

  • Marketing
  • May 15, 2015
  • StopPress Team
'Unmistakably from this place': as the fantasy ends, Tourism New Zealand launches next iteration of 100% Pure

16 years ago, the 100% Pure slogan was born (after being conceived by an Australian agency). And, despite a few naysayers pointing to the fact that it's not entirely true, it's widely recognised as one of the world's most successful tourism marketing campaigns. For the past three years, it's had a distinctly fantastical feel as part of the 100% Pure, 100% Middle Earth campaign, but rather than chuck it all out and start again, it's decided on an evolution, both in terms of the comms and the visual identity. PLUS: Andrew Fraser on Tourism New Zealand's growing digital focus.

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City of tales: Vivien Bridgwater's search for the Auckland story

  • Marketing
  • March 3, 2015
  • Idealog
City of tales: Vivien Bridgwater's search for the Auckland story

Tourism New Zealand has 100% Pure. Wellington has its Absolutely Positively. What's Auckland's story? ATEED's Vivien Bridgwater is tasked with opening the book.

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Positively Wellington Tourism aims to lure more Kiwi couples to the capital, squeezes four-day tour into 60 seconds

  • Advertising
  • October 21, 2014
  • Jessy Edwards
Positively Wellington Tourism aims to lure more Kiwi couples to the capital, squeezes four-day tour into 60 seconds

50 Wellington locations were captured in four days of shooting for Positively Wellington Tourism’s new commercial, which follows a young couple on a whirlwind tour around the capital. And it has even the most hardcore Wellingtonians watching again to try and pinpoint every location in the clip.

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'Plenty for Everyone' campaign highlights the Bay's raw sophistication

  • Advertising
  • November 26, 2013
  • StopPress Team
'Plenty for Everyone' campaign highlights the Bay's raw sophistication

Auckland, Wellington and Rotorua have had a bit of tourism work done recently. And Tourism Bay of Plenty is following suit with a campaign that hopes to lure visitors to the region and get them to open their wallets over the peak summer season.

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Stqry contest rallies tourism stars to show New Zealand's best side

  • Apps
  • October 21, 2013
  • Amanda Sachtleben
Stqry contest rallies tourism stars to show New Zealand's best side

The team behind Stqry, an app that lets people find local attractions and immerse themselves in the story around it, has launched a competition to showcase some of our best art, culture, history, heritage and wildlife spots.

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GrabOne snatches tourist traffic with new booking site

  • Tourism
  • September 9, 2013
  • StopPress Team
GrabOne snatches tourist traffic with new booking site

GrabOne, best known for its daily deals, is marketing itself to a new audience with a booking and information site for national travellers.

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Clemenger, Touchcast and OMD seize the day for Wellington Tourism

  • Advertising
  • September 6, 2013
  • Amanda Sachtleben
Clemenger, Touchcast and OMD seize the day for Wellington Tourism

A new Positively Wellington Tourism campaign aims to sweep away perceptions of a blustery city where the chances of an enjoyable visit depend on the weather. The domestic marketing push shows off people and places: craft beer tasting at Garage Project; cheese buying at local food institution Moore Wilson's; fish and chips with the family at Oriental Bay; brunch at Maranui Cafe and more.

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New Zealand gets a $20 million marketing boost through new partnership, as Air New Zealand unveils new look

  • Marketing
  • June 13, 2013
  • Ben Fahy
New Zealand gets a $20 million marketing boost through new partnership, as Air New Zealand unveils new look

Airlines and tourism marketing entities go together like raspberry and Coke, and following some successful recent partnerships, Air New Zealand and Tourism New Zealand have upped the stakes, agreeing to a one-year, more than $20 million deal to promote travel to New Zealand, an increase of around 80 percent on the previous year. PLUS: Air New Zealand drops the blue in new livery.

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Hobbit to feature heavily in Tourism NZ's three-year strategy

  • Tourism
  • June 4, 2013
  • Sim Ahmed
Hobbit to feature heavily in Tourism NZ's three-year strategy

Coat-tailing on the success of The Hobbit trilogy is paying off for Tourism New Zealand and it says it's a strategy that will feature heavily in the organisation's three-year plan for marketing the country to the rest of the world.

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bcg2 looks to move Tonga up the Pacific ranks with first ever TV push

  • Marketing
  • May 17, 2013
  • Ben Fahy
bcg2 looks to move Tonga up the Pacific ranks with first ever TV push

When it comes to Pacific destinations, Tonga is a long way down the consideration list and has smaller visitor numbers than Fiji, Samoa, Rarotonga and Vanuatu, primarily because, unlike those countries, it has never really invested in promoting itself. But for the first time in its history, the Kingdom has taken to TV with a trans-Tasman campaign that aims to build on the 2012 launch of ‘the True South Pacific’ brand and show what its 176 islands can offer visitors.

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