If you believe the NZ on Air media consumption study, music is moving online faster than other content. But you can still reach 83 percent of the country over a week with radio and approximately one in ten New Zealanders each day across just four stations, RNZ National, The Edge, ZM and Newstalk ZB. As a result, the ad spend figures for radio are holding firm. And two brands have used the medium in interesting ways recently, with World Wide Fund for Nature putting an ad inside a song for its Last 55 campaign and Land Rover going long to celebrate its heritage.
Browsing: Total Media
Motorcorp Group has moved Jaguar and Land Rover from the incumbent account-holders BIG Communications (creative) and Total Media (media) to Y&R NZ, bringing the accounts in line with the global partnership the group holds with the WPP-owned agency.
After the liquidation of Publicis Mojo, we heard a few whispers that its car client, Motorcorp distributors, wouldn’t be moving across to Joy and was on the hunt for an agency. And that agency has been chosen, with Federation taking over responsibility for the Volvo and Renault brands. Plus: Federation’s new work for Emirates.
Zenith Optimedia lost the Motorcorp media account, which includes automotive car brands Jaguar, Land Rover, Renault and Volvo, around the same time Publicis Mojo was closed, something media director Sophia Quilian told us was not linked, just simultaneous. And, as suspected, the business has gone to Total Media, which has added to the good news for the start of 2013 by bringing Ziera Shoes into the fold.
…as Total Media names its managing director (and Omnicom Media Group announces its new big cheese for Australia/NZ); 2degrees finds a multi-lingual comms manager; a marketing guru joins the academic ranks at Massey University; The Sweet Shop and CAANZ choose New Zealand’s reps for the Young Lotus competition at Adfest; Naked outgrows its villa and heads for K’Rd; Tribal Fusion launches in New Zealand with Brendan Muller at the helm; Crossmark restructures its management and is on the hunt for a managing director in New Zealand; and Cutting Edge promotes a veteran to top dog.
After losing the Flight Centre business recently, Total Media, which is part of the Omnicom Group, has decided a restructure is in order, so there’s no room for the Auckland general manager position, a position which was held by Jason Rutherford for the last eight months.
Group chief executive …
Peter Myles, director of Omnicom Media Group, is to step down this week.
A leading figure in New Zealand media buying, Myles is a “victim of bureaucracy” according to former media boss Martin Gillman.
In 2007 Myles was appointed executive director of OMG (at times styled as Opera) a jointly …