How does $15,000 of free advertising from the New Zealand Herald and Easy Mix 98.2 sound? Pretty good if you’re the Prenzel Shop in Botany, which snatched the winners loot after beating out 121 other finalists at the 2010 TOP SHOP Retail Excellence Awards. The Prenzel Shop, which retails New Zealand made foods and liqueurs, was described by the judges as “a store that compels you to buy things you never dreamed you needed”.
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Despite the ‘uncooperative’ economic conditions, entries for the Auckland round of the New Zealand Retailer’s Association Top Shop Awards were up 34 percent on the 2008 edition. And 123 of those entries have been chosen as finalists across eight different categories.
The first phase of the search for Christchurch’s top retailers has just drawn to a close, with entries for the Top Shop awards up 11 percent on the 2008 edition.
Bloomsberry calls itself the inventor of the world’s most fashionable chocolate. And the Kiwi-founded, London-based company is living up to that reputation: its trendy, chocolatey wares are now being stocked in selected outlets of one of the UK’s most fashionable High St clothing chains, Top Shop.
The New Zealand Retailers Association is calling for entries from stores in Auckland, Christchurch and Wellington for the 2010 Top Shop competition, widely regarded as New Zealand’s leading retail excellence awards. And the comp has returned this year with two new categories (online retailing and sustainable retailing), some new sponsors and a burgeoning sense of optimism in the Kiwi retail sector.