Browsing: Tony Reardon

Why are the malls not empty yet?

Apparently retail is dead. Online shopping is destroying it and, if you believe the hype,all the malls will soon be full of tumble-weeds. Due to constantly improving and sophisticated e-commerce, e-tailers like Amazon, or little online ‘stores’ set up and run through TradeMe it would seem that consumers have very little incentive to shop at brick and mortar stores any more. The social aspects of shopping are now being attacked by start-ups like Svpply. And group buying and the tipping point theory are still there as well. So why are the malls are not empty yet?

Eden Park set to turn brand lemon into Lemonade

Lemonade Design has won a competitive pitch to overhaul the Eden Park brand and rebuild its website, with both projects due for completion before the new stand is opened in the next few months. But there appears to be bit of confusion in the Eden Park ranks as to whether or not the cat should have been let out of the bag so early.