TVNZ and BrandWorld sent their new The Extra Mile masthead into the wild this week, and promptly apologised for hosting the advertorial segment on its news website. And MediaWorks is playing in the masthead sandpit as well after launching a new integrated advertising platform called Focus TV late last month. And, in what it sees as branded content—and what others might see as another example of commerce encroaching further on editorial integrity—the host and TV3’s ex weather presenter Toni Marsh is being called a ‘reporter’.
Browsing: Toni Marsh
… a dynamic duo is announced for Effie duties, TVNZ’s Breakfast gets its new co-hosts, adstream NZ increases its staff arsenal, MediaWorks says goodbye to some long-serving news staffers and Robyn Janes opens a production outfit in Hokitika. This is the last edition of Movings/Shakings of 2010. There, there, don’t cry. We’ll be back next year and we promise to quench your nigh-on insatiable thirst for employment scandals, unexpected departures, dastardly poachings, new postings (all of which will be written in capital letters to show their importance) and various industry accolades.