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Survey shows Telecom’s turtle-based marketing hitting the spot
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Judging by the opinions we’ve heard from industry chinstrokers about Telecom and Saatchi & Saatchi’s new Tommy & Boris campaign, you’re either in the ‘awwwwww, turtles and a cute kid’ camp, or the ‘pfffff, turtles and a cute kid?’ camp. But who cares what they think, because the hoi polloi are quite taken with the new duo and it was voted the country’s favourite advertisement in August in an online Colmar Brunton poll of 1000 Kiwis.