Browsing: Tom Reidy
Little more than five years ago social media was heralded by many as both the saviour of advertising, and a silver bullet that would end traditional media’s stranglehold on budgets. It hasn’t quite been either of those things – so what gives? We talked to Catalyst90’s CEO Tom Reidy about the evolution of the industry, and the way forward.
Social Media NZ co-founder John Lai has confirmed that he has sold his website to independent advertising and social media marketing agency Catalyst90. Established in 2009 by Lai and Leonardo Law, Social Media NZ serves as blog-styled platform that provides information and news stories related to the digital sphere in New Zealand. Updated with comments from Catalyst90 general manager Jess Bovey. (Image: Catalyst90’s founder Tom Reidy and general manager Jess Bovey)
You may have seen the worm on telly last night, when up to 1600 people from all over New Zealand gave their second-by-second reactions to the Leaders’ Debate on TV3 with Roy Morgan’s Mobile Reactor, an app downloadable to smartphones. TV3 compared that worm with the one provided by their studio audience of 65 undecided voters. But can the technology assist in the advertising realm?