“Integrated marketing—stitching complementary platforms together—is the real ‘silver bullet’ for marketers,” says Tom Reidy, Catalyst90 CEO.
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Little more than five years ago social media was heralded by many as both the saviour of advertising, and a silver bullet that would end traditional media’s stranglehold on budgets. It hasn’t quite been either of those things – so what gives? We talked to Catalyst90’s CEO Tom Reidy about the evolution of the industry, and the way forward.
Social Media NZ co-founder John Lai has confirmed that he has sold his website to independent advertising and social media marketing agency Catalyst90. Established in 2009 by Lai and Leonardo Law, Social Media NZ serves as blog-styled platform that provides information and news stories related to the digital sphere in New Zealand. Updated with comments from Catalyst90 general manager Jess Bovey. (Image: Catalyst90’s founder Tom Reidy and general manager Jess Bovey)
New Zealand is one of highest users per capita of Facebook, but many Kiwi brands have been slow to make the most of it. Catalyst90 CEO Tom Reidy has a few ideas about how you can get your Facebook page working harder for your brand.
New Zealand social media agency Catalyst90’s post-election Twitter analysis reveals that some MPs missed the boat by ignoring social media as a platform for strategic campaigning and positioning.
You may have seen the worm on telly last night, when up to 1600 people from all over New Zealand gave their second-by-second reactions to the Leaders’ Debate on TV3 with Roy Morgan’s Mobile Reactor, an app downloadable to smartphones. TV3 compared that worm with the one provided by their studio audience of 65 undecided voters. But can the technology assist in the advertising realm?