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Kiwi start-up Mish Guru heads stateside to up brands’ Snapchat savviness
After one accelerator programme, a spell in a start-up incubator and a tonne of two minute noodles, digital venture Mish Guru, which has developed software designed to help businesses get bang for their marketing buck on Snapchat, has a springboard of nearly half a million dollars to break into the US market.