Browsing: Tom Cotter
You can tell by the particularly un-Kiwi job title on Ross Howard’s business card (Senior Vice President of Product & Design) that BuzzDial, the fledgling tech start-up he co-founded with similarly accomplished digital media bods Tom Cotter and Geoff Devereux, is looking much further afield than the small local market. And with M-Com’s Adam Clark coming on board as chairman, Stephen Tindall’s K1W1 fund investing in the business and positive responses to the product from a number of global broadcasters, it seems to be off to a pretty good start.
TVNZ has produced the first instalment of its Future Now series, which features a selection of talented humans from inside the building talking about some of the trends in media here and overseas—and, importantly, what they mean for local advertisers and viewers. To kick things off, film critic and entertainment writer Dominic Corry quizzes Tom Cotter, TVNZ’s general manager of digital media, on the way technology is affecting how, when and where we view our content.
Whether you call it second, dual, multi, companion or [insert name here] screening, there is a genuine early dotcom feel about the second-screen space, says Tom Cotter. And you can tell because the industry hasn’t even named it yet. Here’s how TVNZ is trying to harness it.
There are a few major trends in TV consumption at the moment and they seem almost diametrically opposed, with second screening leading to an increase in the popularity of programmed ‘event TV’ that can be discussed with the community, and technology that allows viewers to watch content on their own terms. TVNZ is tapping into the former with its range of existing shows and its new branded content initiative, and, as TVNZ’s general manager of digital media Tom Cotter says, the latter is being taken care of with some big changes to its Ondemand platform, including a Samsung Smart TV solution and the region’s first ever iOS and Samsung apps.
TVNZ Ondemand launched on 20th March 2007 as Australasia’s first catch-up television service. Five years on and the TV industry is nigh-on unrecognisable and while all major broadcasters face plenty of challenges coping with the rapid change, TVNZ’s ‘inspiring New Zealanders on every screen’ philosophy means there are also plenty of opportunities for the growing online platform.
Ondemand is proving very popular with Kiwi audiences, with the stream view worm heading swiftly upwards for both major broadcasters and online video content on the major news sites going through the roof. And TVNZ is aiming to replicate the success of its interactive, digital Emmy award-winning, Ondemand-only show Reservoir Hill with a follow-up along similar lines: a new spoof comedy show called Auckland Daze.