Contagion’s Tom Bates caught up with Wellington-born Paul Noble-Campbell, who, somewhat unusually around this time of year, identifies as a local of Austin, Texas, working as a partner and customer experience innovation consultant at Upstream.
Browsing: Tom Bates
StopPress’ SXSW correspondent Tom Bates (from Contagion) is once again on the ground at the event and chatting to some interesting people along the way. He recently bumped into New Plymouth-born Dan Radcliffe, the executive director of International Volunteer HQ, and asked him a few questions about his organisation.
Contagion’s Tom Bates got his hands on a pair of Google Glasses at this year’s SXSW, and the experience led him to think about the future of wearable tech and the various options currently avaialble on the market.
Contagion’s Tom Bates headed to the #ArtCopyCode session with Google’s marketers at SXSW. So here are some practical examples of how they help brands bring data and insight to life in today’s digital world.
The opening keynote at SXSW in Austin, Texas, features some heavy hitters. Eric Schmidt, executive chairman of Google, joins Jared Cohen, director of Google Ideas and Steven Levy, senior writer at Wired, for a debate on the next few years in the digital world. Contagion’s Tom Bates is there to find out what’s next and whether privacy is gone forever.
Sean Parker, founder of Napster and an early investor in Facebook and Spotify, is a figurehead in the digital revolution of the past 15 years. In the wake of his new documentary Downloaded, which tells the story of the controversial music sharing service, Contagion’s Tom Bates pulls up a chair to hear his view on how we got to where we are now, how the world has changed and how to move forward.
Our intrepid honorary reporter Tom Bates of Contagion is at SXSW in Austin, Texas – looking into what trends from the world of marketing, media and advertising might affect us in New Zealand this year. Former US vice president and climate change activist Al Gore is up first, talking about the forces shaping the world today. Join us at 10:30am for the liveblog.
The media landscape has been transformed and fragmented by the power of digital, mobile and social technology. And it’s increasingly difficult to work out a plan to get traction for brands in this new, less certain environment. Contagion’s Tom Bates looks at three areas worthy of focus for modern-day marketers.
15-29 year olds make up 25 percent of New Zealand’s total visitors. And while they may not spend as much as the older folk, they stay here for a longer and are an important chunk of revenue for the industry. Due to a combination of new, exciting and probably cheaper destinations coming into fashion and a lack of activity directed at the youth market over the years, New Zealand has fallen off the radar slightly for this demographic, but Stories Beat Stuff, a digital campaign launched by Contagion last year that asks potential travellers to give something up in exchange for a trip to New Zealand, is helping to change that.
Most of Tourism New Zealand’s sizable marketing and comms budget now gets directed towards digital channels in an effort to get ‘active considerers’ on the plane. And its latest work via Contagion is trying to tempt the Gen Ys back for some backpacking with Storiesbeatstuff.com, something the agency believes is “possibly the largest social media campaign a New Zealand agency has produced”.
More stunning moves than Kasparov versus Deep Blue.
Air New Zealand recently launched its new ‘Seats to Suit’ option for flights between New Zealand, Australia and the Pacific Islands, giving customers the opportunity to choose between four different ways of flying — Seat, Seat + Bag, The Works and Works Deluxe. And, in now fairly traditional Air New Zealand/.99 style, it’s created a quirky piece of promotional content to highlight the different options.