articles tagged 'Todd Gordon'

Steinlager Pure and DDB catch a Taika by the tail

  • Advertising
  • June 29, 2012
  • Ben Fahy
Steinlager Pure and DDB catch a Taika by the tail

Since Steinlager Pure was launched in 2007, Lion has used big name American actors to endorse the brand, with the likes of Harvey Keitel, Willem Dafoe and Vincent Gallo gracing our screens and stroking our egos in the past campaigns made by Publicis Mojo. But after a hiatus from Kiwi TV screens as its big brother's white cans took over during the RWC—and with DDB now as its lead agency—it's ready to launch its next campaign on Sunday. And for the first time the new mascot is a Kiwi: successful director, actor and all-round funny man Taika Waititi.

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We believe (you've broken the rules), says ASA to Lion

  • Advertising
  • October 3, 2011
  • Ben Fahy
We believe (you've broken the rules), says ASA to Lion

Steinlager's impressive 'We Believe' campaign to celebrate 25 years sponsoring the All Blacks has so far managed to evade the legal clutches of the IRB/IMG gatekeepers, despite stepping on Heineken's toes and stealing a big chunk of its RWC thunder. But it hasn't managed to evade the legal clutches of the ASA, which has smacked Lion on the hand for a print ad that featured a picture of the white can with the line '30 names we can believe in'. The ad featured in the papers the day after the All Blacks squad had been named and was deemed by a majority of the complaints board to contravene the restrictions around heroes of the young. But does this ruling show the letter of the law is being taken too far? 

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Supreme magazine honours supreme team with Steinlager-sponsored collector's edition

  • Marketing
  • July 5, 2011
  • Ben Fahy
Supreme magazine honours supreme team with Steinlager-sponsored collector's edition

Where there is rugby, there is often beer, as anyone who's visited the clubrooms after a game anywhere in New Zealand could probably well attest. And Lion and Tangible Media's NZ Rugby World have joined forces to put out a special collector's edition that takes an in-depth look at the All Blacks' tremendous achievements over the past 25 years and is sponsored exclusively by Steinlager to coincide with the 25th anniversary of its support of the All Blacks and the launch of its new 'We Believe' campaign.

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Steinlager’s beermented reality app

  • Mobile
  • June 24, 2011
  • StopPress Team
Steinlager’s beermented reality app

Not satisfied with simply being the beer sponsor for the All Blacks, Steinlager has gone all gadgety with its latest venture—an iPhone app that helps All Blacks supporters find their way around town whislt keeping them up to date with real-time stream of All Blacks news. And, because ending up passed out in a gutter somewhere isn’t ideal, the app also helps ensure you get home safely. 

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Lion Nathan sniffs the agency breeze as Steinlager work gets put on Lazy Susan

  • Advertising
  • February 17, 2011
  • Ben Fahy
Lion Nathan sniffs the agency breeze as Steinlager work gets put on Lazy Susan

Lion Nathan has put some project work for Steinlager out to stud and, while lead agency Publicis Mojo is involved in the agency review, losing the business has the potential to be another slap in the face for the incumbent after it lost Waikato Draught and Lion Red last year to Assignment Group and DDB respectively.

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