Browsing: Toby Talbot

News
Expedia once again showcases the joy of travel/drudgery of modern life with ‘where’s your somewhere?’ campaign
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The travel industry has been one of the sectors most affected by the rise of e-commerce, with customers increasingly doing their booking of flights, hotels, trips, rental cars and transfers online. Expedia, the world’s largest online travel site in terms of booking volumes, is at the forefront of that shift and, as part of its ‘Out There Starts Here’ campaign, it’s created a number of great ads for the New Zealand and Australian market. Now it’s launched another one that sees the travel dreams of several characters become a reality.

Opinion
Year in Review: Toby Talbot
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After leaving DDB for a stint in the UK, Toby Talbot stayed true to his word and returned to New Zealand, where he and Todd McLeay had the industry frothing at the mouth when they took over the Whybin\TBWA reins from David Walden and Andy Blood. Here’s what it loo

News
Toby Talbot, rogue dentist
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Many of those who work in this industry have skeletons in their closets. But nothing could prepare us for the revelation that TBWA\’s chief creative office Toby Talbot…

News
StopGear: Toby Talbot
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Whether you like it or not, the things we buy can say a lot about us (or, at the very least, can be used by others to make assumptions). And there’s perhaps no item more symbolic of an owner’s personality than the car they drive. Creative types seem pretty keen on interesting cars. So, with all the switcheroos in the automotive space at the moment, we thought it was an opportune time to launch a new section on StopPress that aims to showcase some of the vehicular proclivities of those working in the marketing, advertising and media sectors (and will presumably cement the general public’s view that this industry is infested with rich wankers). Every few weeks we’ll be asking someone in the biz to tell us about their steed and first up is TBWA\’s chief creative officer Toby Talbot and his Volvo P1800.

News
TBWA\ chronicles Bell Tea’s history, illustrates the sleeve-rolling power of a cuppa
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According to the ever-reliable Wikipedia, New Zealand has the 45th highest rate of per capita tea consumption, with an average of 0.65 kg downed by each person every year (well behind the English on what is almost certainly a made up number of 68.69 kg per year, although the UK Tea Council gives the top spot to the Irish). Bell Tea is hoping more of that will come from its two factories and to help do that it’s launched a new 60 second TVC via Whybin\TBWA that celebrates the long history of the brand and the performance-enhancing properties of tea.

News
Trade Me takes to TV with focus on new goods, therapy possibly required after seeing naked fat man on bike
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Trade Me kicked off back in 1999 when Sam Morgan saw an unmet need for an online marketplace selling used goods. That’s largely still how consumers see it. But around 40 percent of its listings are new goods, so it is aiming to draw attention to that aspect of its business in the lead up to Christmas with a campaign via Whybin\TBWA featuring naked fat men, well-coiffed dogs and apparent rectal probes.

News
Probe Toby: TBWA\’s chief creative officer agrees to live lie detector test for ‘Results don’t lie’ climax, asks for reader questions
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Whybin\TBWA’s ‘Results Don’t Lie’ campaign for the 2013 New Zealand Effie Awards put a few creative big-wigs from New Zealand’s advertising industry in a dark room, gave them lie detector tests and asked them about the legitimacy of their most awarded campaigns. The results have been comical and controversial in equal measure and, with awards night looming, the agency has stepped it up a notch, announcing that one of its own—​chief creative officer Toby Talbot—will take to the stage for a live polygraph test as part of the evening’s proceedings.

News
Would they lie to you? TBWA\ puts senior agency folk to the test for Effies campaign
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There are many people in this world who assume those who work in the field of advertising are basically paid liars. But are they really? As part of a campaign to drum up interest in the Effies, TBWA\ has attempted to find out by filming a host of senior agency folk taking a lie detector test. And, as you’d expect, the results make for very entertaining and enlightening viewing.

Movings/shakings
Eleven minus one: Bennett goes it alone, TBWA\ shifts PR focus
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There’s been plenty of change at TBWA\ over the past few months, with Todd McLeay and Toby Talbot coming on board to take over from David ‘I’m not fucking retiring’ Walden and Andy Blood. And now there’s some more change, with Eleven PR’s founder and managing partner Kelly Bennett leaving to set up his own corporate public relations business.

Movings/shakings
TBWA\ adds a couple more creatives to the coterie
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It’s all go at TBWA\ at the moment, with Todd McLeay set to step into the big shoes of Dave Walden soon and Toby Talbot set to take over from Andy Blood in March. And, following on Steve Kane’s shift, it’s added two more DDB scalps, with Lisa Fedyszyn and Jonathan McMahon joining as creative directors.

News
Publicis Mojo throws in the towel
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First it was Droga5, and now, in the classic ‘Christmas dump’, where bad news is saved up for when everyone’s focusing on some well-earned festive cheer, it was announced yesterday that Publicis Mojo’s time in New Zealand is also up. It will be replaced by a new agency called Joy in the new year.

News
Colenso snaffle up DDB creatives in agency swapsies
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Colenso BBDO is licking its collective lips after snaffling up DDB’s hot young creative team James Connor and Christie Cooper in the latest round of agency swapsies. Connor, who has been at DDB for five years, and Cooper for nine, took out a bronze Young Guns Award for DDB three years ago for their out of home Fruit Burst campaign, and also worked on campaigns for Cadbury, Sky, Pascalls, and Pink Batts.

News
Goodbye Tony
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DDB’s executive creative director Toby Talbot had a bit of a leaving do last night. And, to acknowledge his departure, a couple of his cheeky cohorts decided to create a rather unique farewell card that was strategically placed across the road from SPQR on Auckland’s Ponsonby Road and referenced a long-standing agency in-joke about his oft-misspelled name. 

Opinion
The Year in Review: Toby Talbot
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He’s about to head back to the homeland for a plum posting with RKCR/Y&R in London after five successful years as DDB’s executive creative director. So, since he’s breaking up with us, we figured the least Toby Talbot could do is fill in our end of year questionnaire. 

News
Talbot cuts ties with DDB for RKCR/Y&R gig in London
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It was announced a couple of months ago that DDB NZ’s creative sage Toby Talbot was leaving to take up a role within the DDB Network based in London where he would be working on global clients like Volkswagen and McDonald’s and doing a creative MBA. Everyone was assured it was a short-term thing and he’d be back to take up his position after his year-long overseas sabbatical. But he’s “made the most difficult decision of his business life” and instead made a clean break from the DDB Network to take up a role as executive creative director with one of the UK’s top agencies, RKCR/Y&R.

Movings/shakings
Movings/Shakings: November 23
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JWT announces a new creative force, Pead PR adds to its brand and digital arsenal, Haystac launches a new events division, DDB gives Adschool pair a leg up, Adi Staite is lured away from self-employment by Synovate, Crossmark opens its Kiwi office, and The Sweet Shop picks a US boss. 

News
DDB, Colenso and AWARD join forces for leaked email subterfuge
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It’s fair to assume most of us have experienced that horrible feeling when you push send on an email and realise it’s gone to the wrong person. It’s a peril of the modern world and, in many cases, the email chain that ends up going public usually offers up a healthy dose of schadenfreude. So, in an effort to drum up some interest in the end of year graduation show for AWARD school tonight, DDB, Colenso and a couple of AWARD School students conducted something of an experiment with a ‘leaked email’ that showed up the industry’s insatiable desire for whoopsies.  

News
DDB finds its man in Amsterdam
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The last time 180 Amsterdam’s creative sage Andy Fackrell visited New Zealand, it was as one of the fancy international judges wheeled in to decide who wins the Axis Awards. And soon he’ll be returning for a bit longer after taking up a one-year contract as executive creative director of DDB Group New Zealand. 

News
DDB storms DraftFCB’s castle with Schofield signing
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DDB has been on the hunt for a creative director since Adam Kanzer departed in mid-2010 and, just as it did when Justin Mowday shifted from DraftFCB to take up the managing director role, the Death Star has managed to secure the services of another senior DraftFCBer: creative director Chris Schofield.

News
Show us your buns
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In another pump of patriotism McD’s has released a third ad saluting the unconventional spirit of Kiwis, and celebrating our innate ability to tinker with things in an effort to make them better.

News
Farewell, Uncle Toby—for now
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Almost like the Dan Carter of advertising, DDB New Zealand’s creative sage Toby Talbot is set to depart Kiwi shores temporarily after arranging a 12-month secondment to DDB London. 

News
The sound of brown chocolate: Cadbury and DDB ramp up excitement as campaign moves towards joyous sonic crescendo
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At the start of summer, Cadbury and DDB set themselves a goal: to Share the Joy with the country and find out exactly what joy sounded like to New Zealanders. This manifested itself in cool experiential efforts like the giant snowglobe in Auckland, clap-activated Christmas lights and a massive sprinkler that travelled to beach hotspots around the country and a call to fans to send in their own sounds of joy to add to those recorded for the impressive launch TVC. Now the campaign is getting close to its denouement, with a new ad that was launched last night to promote “the first song created by the joy of a nation”.  

News
Hit for six: Toby Talbot on DDB’s secret TV sauce
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While Skyline’s animated ode to garages took out our TVC of the Year award, it’s clear the ad won because of a concerted effort from the company’s staff and suppliers. Some felt it was a tribute to the passion and pride the employees have in the small company, but others felt the ‘win by any means necessary’ approach was slightly embarrassing, wasn’t in the spirit in which the award was set up and didn’t accurately reflect the best, most popular ad of the year. It was within the rules, but if you’re in the latter camp, then it’s fair to say Lotto’s ‘Lucky Dog’ by DDB and The Sweet Shop was the ‘pseudo-winner’, as it was leading the polling by a fairly large margin up until the last couple of days. And with five other DDB creations also making it into the top ten, DDB had an impressive overall showing, something executive creative director Toby Talbot says can be put down to the power of solid client relationships. 

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