Since Legacy launched its first campaign in the United States in 2000, it has contributed to dropping down smoking rates from 23 percent to the historic low of eight percent. However, this isn’t quite enough. The organisation wants to “Finish It,” and is encouraging this generation of teens to be the one that ends teen smoking for good. To do this, the organisation has launched a quirky new campaign that plays on the fact that smoking is actually a major turn off to many teens that inhabit the world of Tinder.
A major Tinder turnoff