Sanitarium and Saatchi & Saatchi made the best of a bad yeast-based situation by creating the Don’t Freak Out campaign and focusing on the brand’s ‘flawsomeness’. And, not surprisingly, it’s also making the most of Marmite’s long-awaited comeback, with a Facebook countdown, a bit of a PR offensive and another rousing speech from the father of the nation, Graham Henry, congratulating Kiwis on getting through these dark days.