Browsing: Tim McColl Jones

News
Davis’ recipe for PR success: ‘More sizzle to the steak’
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On Wednesday CAANZ Marcomms Leadership Group (MLG) is hosting a special event, Re-Imagining PR. It’s PR, ‘but not as you imagine, or know it’–because with social media constantly evolving, PR business models are also having to. Lynne Anne Davis, managing director Fleishman Hillard Asia Pacific, is one of the speakers at the forum, and she answers a quick Q&A for those of you who can’t wait for Wednesday’s gig.

News
Public dumping: PR gold
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National Australia Bank’s (NAB’s) ‘break-up’ campaign was so good it ended up as the lead story on the news, and generated countless free publicity before going on to win last year’s Grande Prix at Cannes Lions. With digital technology evolving faster than you can say business model or best practice, it’s now even more important to stay up to date with PR. To this end, CAANZ Marcomms Leadership Group (MLG) is hosting a special event on 21 March: Re-Imagining PR. The brains behind the ‘break-up’ campaign, NAB’s Kevin Ramsdale and Clemenger BBDO’s Tim McColl Jones, will be sharing their creative nous at the forum, but here’s a few morsels of their method to whet your appetite. 

Awards/events
MLG brings commercial power of creative PR to the fore at upcoming forum
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The conversation economy just keeps getting bigger—and, as the regular social media fails show, scarier. So to help marketers benefit from it rather than get slapped by it, the CAANZ Marcomms Leadership Group (MLG) is following up the sell-out New Rules of Brand Engagement event last year with Re-Imagining PR: How ideas-led PR can help business, a forum featuring the brains behind the Cannes 2011 PR Grand Prix winner National Australia Bank’s Break Up campaign, PR Gold Lion winner Bundaberg’s Watermark, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific.