Ad agency Sugar and online DVD rental company Fatso are capitalising on paranoia about new video piracy rules with a clever new campaign. As record companies sent out warnings for people found making illegal downloads, they sent out phony warning letters with the fictitious logo of the New Zealand Copyright Authority and the message “notice of breach”.
Browsing: Tim Huse
A couple of weeks back it was all backslaps and bumpats at Saatchi & Saatchi after it won the Sanitarium account. But this week it’s back to what seems to have become a relatively normal state of flux for the agency after a couple more high-profile additions and subtractions.