articles tagged 'ThinkTV'

Celebrating local TV: NZ TV Craft Awards winners and NZ Television Awards finalists—UPDATED

  • Awards
  • November 9, 2017
  • StopPress Team
Celebrating local TV: NZ TV Craft Awards winners and NZ Television Awards finalists—UPDATED

Last night New Zealand’s TV talent celebrated the technical nouse of local producers at the New Zealand Television Craft Awards, and it was Lippy Pictures’ Jean that owned the night as it claimed eight of the 10 craft awards. PLUS: the finalists of the New Zealand Television Awards have been announced.

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Nielsen expands TV measurement panel, but minute-by-minute ratings remain elusive

  • Advertising
  • September 29, 2017
  • StopPress Team
Nielsen expands TV measurement panel, but minute-by-minute ratings remain elusive

The market is set to get a sharper picture of New Zealand’s viewing behaviour as the local TV Peoplemeter panel grows by 50 percent across New Zealand. And while The Commercial Communications Council and ANZA have welcomed the change, there’s still a missed opportunity to ensure accurate reporting of ad breaks.

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Milking The Block NZ: how sponsors took the ball and ran with it

  • Marketing
  • October 2, 2012
  • Lesley Springall
Milking The Block NZ: how sponsors took the ball and ran with it

The first season of The Block NZ was a huge success for MediaWorks. For the sponsors, however, it surpassed even their high expectations of what television can do.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

BrandWorld targets courteous corporates with new Extra Mile masthead

  • Advertising
  • July 26, 2012
  • StopPress Team
BrandWorld targets courteous corporates with new Extra Mile masthead

Masthead advertising company BrandWorld has added another brand to its stable, with The Extra Mile aiming to attract corporates that have positive tales to tell. And it's got some fairly big names on board to tell them.

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Ghost Chips come back to haunt AXIS judges once again as the people's favourite takes TVC of the Year title

  • Advertising
  • May 22, 2012
  • Ben Fahy
Ghost Chips come back to haunt AXIS judges once again as the people's favourite takes TVC of the Year title

NZTA, Clemenger BBDO and The Sweet Shop's Legend campaign became something of a pop cultural phenomenon when it was released last year, with a couple of lines quickly becoming part of the Kiwi vernacular, t-shirts bearing images of Ghost Chips being worn around the country, and hundreds of parodies, spoof ads and TradeMe auctions referencing the original. And while all those involved in its creation are still smarting a little after the most talked about ad of 2011 went home without any gold at the AXIS awards, it appears there is some justice in the world, because it quite rightly received 11 percent of the vote to win the StopPress/ThinkTV TVC of the Year.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

TV and online stuff moneyboxes with a few additional millions

  • Digital
  • May 18, 2012
  • Ben Fahy
TV and online stuff moneyboxes with a few additional millions

Total online advertising spend in New Zealand for Q1 2012 totalled $79 million, up $11 million year-on year. But that figure is down almost $10 million on Q3 2011. And over on TV, total television advertising revenue for the March quarter rose four percent to $125 million, up $4 million on the first quarter of 2011.

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StopPress/ThinkTV TVC of the Year 2011

  • Advertising
  • May 2, 2012
  • Ben Fahy
StopPress/ThinkTV TVC of the Year 2011

Television viewing in New Zealand is at its highest ever level and television advertising took the top spot off newspapers for the first time ever last year according to the ASA ad revenue figures. So reports of its death appear to be, as the saying goes, greatly exaggerated. Of course, recording technology means interruptive advertising ain't what it used to be and you can't just buy attention like you used to, but despite the many digital distractions that are now available to brands and agencies, the power of a good TV ad is still unquestionable, primarily because it is one of the best ways for brands to convey emotion, tell stories and, in most cases, get their messages in front of as many humans as possible.

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As Nielsen changes kick in, major broadcasters show off

  • Digital
  • February 9, 2012
  • Ben Fahy
As Nielsen changes kick in, major broadcasters show off

Nielsen has now implemented its new Unitam model, which takes into account both overnight viewing and time-shifted viewing and also features an expanded panel, so it marks a new step in the way TV ratings are gathered in New Zealand. Added to that, the two major broadcasters are both back into full swing and many of the big new and returning shows that were trumpeted at the vastly different new season launches last year are now on the box. So how is New Zealand watching? And how are the new season ratings stacking up?

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TV viewing hit record numbers in 2011

  • Advertising
  • January 31, 2012
  • StopPress Team
TV viewing hit record numbers in 2011

Last year New Zealanders spent more time than ever watching television. While the average person’s viewing time of three hours and 22 minutes per day remained unchanged from 2010, more people tuned in each day, resulting in growth of total hours viewed up two percent.

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Post-Qantas, Film and TV awards live happily ever AFTA

  • Marketing
  • June 29, 2011
  • StopPress Team
Post-Qantas, Film and TV awards live happily ever AFTA

They used to be called the Qantas Film and Television Awards, but after Qantas grounded all its flights (metaphorically speaking) last year for this and the Media Awards, the name of the screen industry's night of nights has now been changed to the Aotearoa Film & Television Awards (AFTAs) and Aviso Design has created a new logo that ThinkTV chief executive Rick Friesen says better reflects the nature of the awards.

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Garages celebrated, TV saluted and glory days harked back to as big wigs dine out on TVC of the Year victory

  • Advertising
  • May 20, 2011
  • Ben Fahy
Garages celebrated, TV saluted and glory days harked back to as big wigs dine out on TVC of the Year victory

A couple of weeks back, a group of ridiculously good looking, extremely important and intimidatingly intelligent advertising, marketing and media folk from Skyline Garages, Barnes, Catmur & Friends, ThinkTV and StopPress took a wee trip to the new and particularly classy Auckland Viaduct establishment Snapdragon to celebrate a famous, if slightly controversial, victory in the inaugural Think TV TVC of the Year competition with a good old-fashioned long and fairly wet lunch. We promised some photos of this auspicious event to inspire jealousy (and possibly even vitriolic comments), so fill your boots. And if you're looking for a venue for your next event (or power lunch), we can assure you Snapdragon is a very good option. [nggallery id=4]

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Ins and outs, chops and changes...

  • Advertising
  • May 18, 2011
  • StopPress Team
Ins and outs, chops and changes...

...as Fiona Woolley swaps postage for precision German engineering, Insight Creative hires a new strat man, Matt Shirtcliffe reprises a South African role, 3rdeye gets Pearced, Nicky Dunn swaps TV for shoes and Oktobor finds a new friend in Radiate Sound. 

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Honest to a fault

  • TVC
  • April 5, 2011
  • Ben Fahy

Who's it for: Whittaker's Peanut Slab by Assignment Group Why we like it: Good honest chocolate. Very good entertaining montage. And there are plenty more very funny 'swear by the slab' moments here. Who's it for: Persil and Curious Film Why we like ...

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The people have chosen: introducing the inaugural StopPress/ThinkTV TVC of the Year Award

  • Advertising
  • March 22, 2011
  • Ben Fahy
The people have chosen: introducing the inaugural StopPress/ThinkTV TVC of the Year Award

Despite the beliefs of slightly extremist doomsayers who claim television is dying and the days of big brand ads and mass awareness marketing are over, most would agree that television commercials are still one of the most effective ways for brands to convey emotion, tell stories and, in most cases, get their messages in front of humans. Since StopPress was sent into the wild in September 2009, we've been celebrating that collision of art and commerce in our TVC of the Week section, which, as the name suggests, showcases what we deem to be the best locally-created TV ad(s) of the past seven days. It's supremely unscientific, of course: it has nothing to do with research, testing or sales figures, it's simply based on gut feel; on whether an ad is funny, beautiful, engaging, well-made, memorable, creative or occasionally even so bad it's good. Well, now we're taking it a step further with the first annual StopPress/ThinkTV TVC of the Year Award. So get in there and vote for the ads that have tickled your fancy in the past year.

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Kiwis find solace in the box as TV viewing hits high

  • Media
  • February 16, 2011
  • StopPress Team
Kiwis find solace in the box as TV viewing hits high

It's good news for broadcasters, couch sellers and pizza delivery folk, but it's bad news for obesity campaigners: the latest research from newly established industry body ThinkTV has shown New Zealanders spent more time than ever watching television in 2010, with the average square-eyed Kiwi tuning in for three hours and 22 minutes every day, 20 percent more than in 2007.

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