When it comes to media and advertising consumption, the denizens of ad land aren’t normal. While the rest of the world does everything it can to avoid pre-rolls and 60-second TV spots—however creative they might be—those employed by the advertising and marketing machine tend to be far more enamoured with promotional messaging. So, in an effort to remind ad people that their undying love for all forms of advertising might not be shared by everyone, Adshel has launched a campaign that encourages ad people to take a quiz to determine how in love they are with advertising.
UK TV industry body Thinkbox has an on-going research project called TV nation, which tracks people’s attitudes towards different forms of advertising. This year it paired TV Nation with Ad Nation, a survey of people working in the advertising and media industries, and compared the two groups. And the results made for interesting, if not entirely surprising, reading.