Browsing: Think TV

News
Pump down the volume: TVNZ first off the block with new TVC audio standards
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No one likes to be shouted at, not least by the likes of the Big Save Furniture lady and Harvey Norman, who for the past goodness knows how many years have had sales on every other day apparently worthy of an aural assault. But that’s all set to change this coming Sunday, when Television New Zealand decreases the decibel limit of its television advertising as part of a sound compression agreement signed by all the major networks.

News
Honours shared in two horse TV race, as TV3 takes news and TVNZ takes drama
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The TV industry, here and around the world, is currently dealing with some major challenges, but all that serious business was mostly forgotten on Saturday night as the stars—from in front of and from behind the camera—of the local industry turned up to accentuate the positive at the 2012 New Zealand Television Awards. And in the annual (mostly) two horse race, it was MediaWorks that wrested the big news prizes off TVNZ, and TVNZ that took home most of the prizes in the drama and reality sections.

News
TV revenue continues its steady rise despite Canterbury quake
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The television revenue numbers for the year ended 30 June are out and, despite the March results being heavily impacted by the February Canterbury earthquake, overall, the year saw a 5.1 percent growth. The figures, fresh from ThinkTV, show advertising revenue reached $613 million, compared with the $583 million gathered from the previous 12 months. 

News
New Zealand’s Top 20 TVCs
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You chose ’em. And here they are. A few surprises in the mix, most notably the fact that little old Skyline got more votes than DDB’s epic canine adventure for Lotto (which is closing in on one million views on YouTube) in the TVC of the Year poll. The much-discussed brand ad for New World by .99 took 13th spot, ahead of Colenso’s ‘V Pomparkour’ and Genesis ‘Pukekos’ by DraftFCB came in near the top at fourth. Not too surprising, however, is the fact that six ads made by DDB, an agency renowned for its excellent TV work, made it into the top ten.