There have been a few charity auctions in recent times as various groups try to help out our beleaguered compatriots in Christchurch. But Saatchi & Saatchi has added a point of difference—and some heavy emotional resonance—to the typical charity auction for its 2011 Women’s Refuge campaign by using Trade Me as a portal both to tell the harrowing stories of those affected by domestic violence and to increase donations.
Browsing: Thick as Thieves
When it comes to fruitful agency client relationships in New Zealand, Sky and DDB are near the top of the pile and, over the past few years, a steady stream of very entertaining, award-winning and, judging by subscriber numbers and MySky’s complete domination of Tivo, pretty effective work has spewed forth. But for our money, the latest spot by Thick as Thieves for MySky’s ‘TV on your terms’ campaign, which shows 60 things in 60 seconds that husbands all over New Zealand could potentially be doing instead of watching TV, is one of the best yet. Just try not to like it.