Browsing: Thick as Thieves
New Zealand’s primary ambulance service, charity organisation St John has teamed up with Colenso BBDO and Thick as Thieves film company for its latest ‘Here for Life’ campaign, which celebrates the treasured moments a mother and daughter share, that they would not have otherwise, if St John wasn’t there to help.
Mitre 10 has been trying to convince Kiwis that DIY is in their DNA for a few years now, and, following on from the clever ‘Easy As’ campaign, which aimed to inspire Kiwis to pick up the tools by teaching them a few DIY tricks on YouTube, it released a new campaign that hopes to further enhance the store’s position as a Mecca for the nation’s weekend warriors.
If the results coming in from the international awards shows are anything go by, then New Zealand clearly enjoyed a strong year in terms of creativity in 2013. In addition to winning several nominations toward Yellow Pencils at the D&AD Awards, Kiwi agencies also appeared consistently across most categories at the 35th edition of the AWARD Awards, which are held annually to honour the best creative communications work in the Asia Pacific region.
A fictional blogger who dons unusually large hands is the key figure in Saatchi & Saatchi’s campaign that gives prepaid users a whack around the ears from Telecom.
Spouses, they’re scary. Am I right? Tower’s new TVC campaign plays on the age-old fear of breaking bad news to your significant other, showing that having a policy with the insurance company (or add-on services such as TXT updates) makes the task just a little bit less frightening.
Jae Morrison shifts to Finch, farewelling Nick Coombe, more gold for Kim Hill, Spark PR picks up Pacific Brands, Trio shacks up with Tourism Malaysia, changes at Positively Wellington Tourism, the arrival of AAANZ, and Tourism Fiji welcomes a new regional director.
Wattie’s tomato sauce is a staple of many a pantry, fridge or glove box in New Zealand. And whether it’s the heel of a hand planted on the base of the bottle, some vigorous shaking or an intense windmill action, passionate Kiwi sauce fans employ a range of techniques to get every last drop of that glorious red elixir out of the bottle. Now, to launch its new stuck-sauce solution, the Upside Down Bottle, Heinz Wattie’s and Running with Scissors have launched a new brand campaign that celebrates that ingenuity.
A number of recent studies show women in New Zealand are paid on average ten percent less for doing the same job as men—and the pay gap is widening. To draw attention to this inequality—and hopefully grease the wheels of new legislation to better address the issue—the YWCA Auckland and DDB NZ have decided to turn the tables and, through TV, print, online and experiential, including male-only surcharges at coffee carts and sausage sizzles, show men how absurd it is for the two genders to be treated differently when it comes to money. Plus: ASB’s Barbara Chapman on the glass ceiling.
Catvertising has gone mainstream in 2012 and Mammoth Insulation’s rather self-satisfied, warmth-loving feline Prince Nikolai Stroganov III, who made the cut for our TVCs of the Week not long ago, added his name to the list when the campaign was launched back in October. Now Sugar & Partners, which is on a bit of a creative roll after recalibrating recently, has followed up the main 45 second brand spot with three more 15 second spots.
In a world where The Ridges get their own TV show, celebrities get the headlines and fans froth at the mouth over One Direction or Justin Bieber, it’s not surprising there’s a belief that the lowest-common denominator is on the warpath. It certainly makes things tough for some of the more high-brow pursuits, but rather than simply take the government’s funding decision on the chin, the Auckland Philharmonia Orchestra and Colenso BBDO have released a charity single called ‘Soundtrack to Auckland’ to help rally support for its cause from Aucklanders.
Music and marketing have long been pretty cosy bedfellows. Jingles from many moons ago can often still be recited, bands regularly lend their tunes to ads, and brands are now even creating playlists on Spotify. But V and Colenso BBDO have taken that marriage to a new, hi-tech level with the V Motion Project. And, following on from the launch of the TVC recently, it released the full-length music video on Friday on TVNZ’s U-Live.
Who’s it for: Cadbury by DBB and Thick as Thieves
Why we like it: A bravura canine performance, a massive purple couch and a few patriotic sporting tingles that Cadbury can bask in the reflected glow of.
Who’s it for: Hell Pizza by Barnes …
Cadbury’s been fairly busy lately. It recently launched a new global campaign out of Saatchi & Saatchi Sydney called Joyville and it has followed up the ” class=”oembed” >”>first spot (hmmm, where have we seen the ‘lots of funny looking people making chocolate in a secretive factory’ thing before?) with a TVC currently running in Australia announcing the arrival of its new ” class=”oembed” >”>Marvellous Creations bar. But, closer to home, as part of its sponsorship of the New Zealand Olympic Team, it has also launched an ad showing its support for the athletes—and the supporters of those athletes.
Hallensteins has been trying valiantly to add some coolness to the brand in recent years. And, if the much improved first half results for parent company Hallenstein Glasson are anything to go by, that approach is working. But its latest ad, The Power of the Suit, which was made by Publicis Mojo and directed by new Thick as Thieves recruit Jae Morrison, is easily its edgiest yet.
Special Group has managed to get itself a spot alongside BMF and The Monkeys as a finalist for Creative magazine’s coveted Hotshop Awards, while Finch and Curious got the Hotshop nod in the production categories. And in the AWARD nominations, DDB Group picked up the most finalists with seven, followed by Colenso BBDO and The Sweet Shop with six each. In the craft categories, Finch received seven finalist nominations, Thick as Thieves three and Curious Film also received a nod for its poignant Helena’s story, made for the New Zealand Breast Cancer Foundation.
Hallensteins seems to be trying pretty hard to increase its coolness quotient. Publicis Mojo’s first ad for the mainstream clothes retailer featured a track by indie darlings Sleigh Bells (and they got in a bit of trouble for the racy lyrics) and to launch the summer 2011 range it has tapped into some Hollywood star power with the velvety voice of academy award nominee Matt Dillon and headed to Mexico City with Thick as Thieves to film the latest instalment of the Brothers campaign.