Browsing: The Warehouse Group
The Warehouse Group has announced two senior appointments with Andrew Berglund joining as executive creative director and Keryn McKenzie as head of group insights and data science.
The Warehouse Group is on the search for a single media partner to work across all of its brands.
The Warehouse Group outdoor gear online seller Torpedo7 has made a suitably adventurous foray into mainstream TV advertising, thanks to new creative partner, fellow Hamiltonians Bettle and Associates. The ad is all about inspiring Kiwis to get into the great outdoors.
New Zealand’s own version of a global online spendup has achieved strong sales and traffic numbers for the nearly 70 retailers that took part. The organisers say a proven international business model and the competitive nature of retail were big contributors to the results.
The Warehouse Group has brought its own version of the 24-hour online buy-up Cyber Monday to New Zealand, ahead of another Kiwi event based on the concept. The Warehouse, Warehouse Stationery, Noel Leeming, Red Alert, Torpedo7, 1-Day, ilovebeauty, pet.co.nz, No.1 Fitness and shotgunsupplements.co.nz were among the participants in the group’s 12 November event.