Sam Stuchbury, creative director and founder at Motion Sickness and co-founder of The Social Club, has this week been named in Forbes’ 30 under 30 Asia in the ‘Media, marketing and adverting’ category. We ask him about his journey from a cold Dunedin student flat, what he thinks about the industry and influencers, and what lies next in his path.
As ad blockers hide more traditional forms of advertising and consumers disengage with brands preaching to them on social media, influential individuals are providing an important link to consumers. We talk to The Social Club co-founders Justin Clark and Georgia McGillivray on how they’re connecting brands with eyeballs in New Zealand and where the industry is heading in 2017.
The founders of The Social Club, a two-way market place where influencers can login to view brands and brands can login to view influencers was launched late last year and according to its founders, recently penned a partnership with Mish Guru to improve its offering for brands and influencers alike.
As the internet pulls audiences in all sorts of directions, and brands risk losing touch of their market, Motion Sickness Studio and Latch Digital have responded by creating The Social Club, a platform which aims to create meaningful connections between brands and influencers – and it’s not as exclusive as you think.