The Research Agency has continued to grow rapidly this year, with big clients like ASB, VW, Vodafone, IAG, Fonterra and NZ Lotteries entrusting it with their research needs and a number of new staff added to the roster to help deal with the new business. Managing director Andrew Lewis, who has penned a host of great columns for NZ Marketing, and the team opine on 2013.
Browsing: The Research Agency
Hark, seekers of knowledge! Only a few tickets remain for next Tuesday’s event. So get yours and avoid a lifetime of bitter regret.
People don’t really understand the things they buy, says Andrew Lewis. And that’s the way
they seem to like it.
The Research Agency welcomes an international research heavyweight, Eleven\PR snatches a couple from PPR, Ambient Group ramps up its experiential and talent offering, Firebrand does some of its own recruiting, Rob Fyfe wraps up warm with Icebreaker, Komli NZ wins About.com, In Motion Post gets a slice of Bunnings, JOOB announces one of its regional big dogs and a couple of Auckland dining hotspots get some international attention.
Amid all the global economic carnage, Deloitte Fast 50 was almost like an island of business optimism. Powershop took out the top-spot with the competition’s highest ever growth rate of 5280 percent, 2degrees was next on 3761 percent and many impressive smaller, often under-the-radar businesses from across the spectrum were recognised. But Special Group and The Research Agency stood out in the marcomms sector after being ranked as New Zealand’s 16th and 42nd fastest growing companies respectively.