An ethical fashion rating app was launched yesterday, dubbed Good On You, which is free for Kiwis to download and provides a way for consumers to see how fashion brands in New Zealand stack up in regard to ethical practices.
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To promote its new K Bar fusion chocolate, Whittaker’s opened its very first pop-up shop in the style of a 1950s milk bar on Wellington’s Cuba Street. Here’s a look inside and a rundown of how its promoting the chocolate.
At the moment, it is near impossible to escape the rugby madness that has hypnotised the nation. Many of our beloved products from the supermarket have turned black, one of which being Anchor’s milk bottles, which turned the shade in support of the All Blacks. Dow Design provided us some insights on what makes good product design, and what sells.
When something has been banned it immediately becomes that little bit more alluring. Why else do teenagers sneak into their parents liquor cabinets and haphazardly smoke cigarettes. Recently Kiwi novel Into the River was banned by the Film and Literature Review Board, so we thought we’d look into this and other outrageous bans and from a marketing perspective, is a ban such a bad thing?
Half-a-dozen Kiwi Property shopping centres will soon be getting massive state-of-the-art digital screens, reminiscent of Times Square in New York. Not only that, selected centres will also be getting interactive, touch screen panels. The screens, called Evoke screens, can play high definition, full-motion video.
The days of wallets being crammed with loyalty, bank and business card might soon be coming to an end. In fact, wallets themselves could well be headed for obsolecence if Semble has anything to do with it. The company has already been facilitating contactless mobile phone payments across the country, and it has now announced that it’s expanding into public transport. The expansion is part of Semble’s plan to become a one-stop mobile shop for every card in a person’s physical wallet, chief executive Rob Ellis says.
NZRetail magazine is nearing its 70th year in publication, but the grandest dame in Kiwi retail news has lost none of her pizzazz. And it’s just emerged from a rebranding with a bigger format, perfect binding, a bi-monthly publishing schedule and a long-awaited online arm, The Register.